Wednesday 10 February 2016

Coca-Cola's expectation-beating results credited to 'quality of marketing'; Virgin Media ad starring Usain Bolt banned; Viacom rebrands Channel 5 portfolio

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Brand Republlic
Daily News 10th February
 
Coca-Cola's expectation-beating results credited to 'quality of marketing' ... and more

Coca-Cola's expectation-beating results credited to 'quality of marketing' ... and more

10 February 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim

Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim

10 February 16, Omar Oakes

A Virgin Media TV ad featuring Usain Bolt, the Olympic champion sprinter, has been banned for making "misleading claims" about broadband speeds compared to Sky and BT.

 
Viacom rebrands Channel 5 portfolio

Viacom rebrands Channel 5 portfolio

09 February 16, Gurjit Degun

Viacom is rebranding the Channel 5 TV and digital portfolio.

 
Brand Republic Digital Awards deadline 11 Feb

Brand Republic Digital Awards deadline 11 Feb

10 February 16, Susan Billinge

The deadline for the Brand Republic Digital Awards closes tomorrow. Submit your entry by Thursday 11 February 2016 and join the Republic.

 
Iceland ads for Fat Bastard wine banned by ASA

Iceland ads for Fat Bastard wine banned by ASA

10 February 16, Omar Oakes

An Iceland direct mail ad - promoting a wine brand called Fat Bastard - has been banned by the advertising watchdog for being irresponsible.

 
UKTV unveils new look of rebranded W channel

UKTV unveils new look of rebranded W channel

10 February 16, Gideon Spanier

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.

 
TJ Miller and Shock Top give their post -Super Bowl ad reviews

TJ Miller and Shock Top give their post -Super Bowl ad reviews

09 February 16, Eleftheria Parpis

The duo delivers "unfiltered" critiques of their game-day competitors

 
Experian appoints BBH London to promote credit score service

Experian appoints BBH London to promote credit score service

09 February 16, Kate Magee

Experian, the data company, has appointed Bartle Bogle Hegarty London to help promote its credit score service to consumers.

 



3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness

Presented by Brand Republic and Thinkbox
Debs Gerrard, creative director at Albion, reveals three great ads she admires but had nothing to do with.



 
 
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