Moneysupermarket is most-complained about ad, TV adspend surpasses £5bn, Mobile World Congress highlights

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Latest news Moneysupermarket.com's 'epic strut' most-complained about ad in 2015 Grace Caffyn Moneysupermarket.com's "epic strut" campaign was the most-complained about last year, according to the Advertising Standards Authority. Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier Grace Caffyn TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox. Pearson launches literacy campaign with Lily Cole James Swift Pearson, the educational publishing company, has begun a global campaign to combat illiteracy with the actress and model Lily Cole as its ambassador. Earth Hour 2016 campaign sees woman from future describe hopeful climate story Omar Oakes Earth Hour, the annual campaign by the World Wildlife Fund, has launched a new campaign depicting a woman from the future who thank people from 2016 for taking action against climate change. Welcome to virtual Barcelona: Mobile World Congress day one reviewed Ben Phillips Day one of Mobile World Congress saw visitors transported into a world of virtual reality, as the big guns began the battle for VR dominance. MediaCom's global head of mobile explains. Five key takeaways from Mark Zuckerberg on the future of connectivity Shona Ghosh Mark Zuckerberg emphasised the explosion of video on Facebook during his keynote speech at Mobile World Congress, and said consumers would eventually start livestreaming 360-degree video for virtual reality. Google's search overhaul: what does it mean for advertisers? Alistair Dent Freeing up the search engine's right hand side column brings some nice long term benefits, says the head of product strategy at iProspect UK. Native ads in Europe to grow by 156 per cent Gurjit Degun Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. Dentsu Aegis Network launches global B2B shop Interprise Gurjit Degun Dentsu Aegis Network is launching a global agency focusing on business-to-business clients called Interprise. Lenovo asks 'What's next?' in campaign starring beatboxer and 3D graffiti artist Matthew Chapman Lenovo is focusing on people who ask 'what's next?' as part of a 'thinkers' campaign starring world record holding beatboxer Shlomo and 3D graffiti artist Replete. Tumblr's down, but not out Todd Wasserman The Yahoo-owned social platform has been struggling to grow its user base and revenue The Work McVitie's "iKitten" by Grey London Consumers can take a virtual McVitie's kitten wherever they go thanks to an augmented reality app by Grey London. Mercedes-Benz "dirt vs road" by AllTogetherNow A mountain biker and a racing cyclist challenge each other in their respective sports in a new content film for Mercedes-Benz's Vito Sport van. Samaritans "we listen" by MullenLowe London Nadav Kander, a photographer who's taken portrait pictures of David Cameron and Barack Obama, has shot the new outdoor campaign for Samaritans. Editor's pick Heroes: Muhammad Ali by Trevor Beattie Trevor Beattie In the first of a new series on people who inspired and influenced adland's great and good, Trevor Beattie looks at the philosophy of The Greatest. TV trading deals under the microscope Gideon Spanier A veteran media auditor is questioning the rise of TV shows funded by agencies and advertisers. An evening with Bullmore: the 16 best bits Presented by Campaign and RedSofa Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.  Also in the news Wyborowa vodka app challenges people to never visit same place twice Daniel Farey-Jones Polish vodka brand Wyborowa has launched an app-based contest challenging people around the world to compete to see who can break their routines the most. Tips for surviving as a network entertainment president Marc Berman Words of advice to new ABC President of Entertainment Channing Dungey Cracking the luxury code in America Nadia Tuma-Weldon The leading global market for luxury goods, the US represents a rich opportunity for high-end "Made in the USA" products, writes director of McCann Truth Central Campaign Jobs ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London Senior Strategist - Independent Media Agency £60000 - £75000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director 3 month Contract to perm - £50k pro rata salary + bens Ann Sharman Recruitment, London (Central), London (Greater)

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