Facebook is biggest new TV advertiser, Google's search overhaul

 

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23rd February 2016

Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox. Google's search overhaul: what does it mean for advertisers? Freeing up the search engine's right hand side column brings some nice long term benefits, says the head of product strategy at iProspect UK. Dentsu Aegis Network launches global B2B shop Interprise Dentsu Aegis Network is launching a global agency focusing on business-to-business clients called Interprise. Welcome to virtual Barcelona: Mobile World Congress day one reviewed Day one of Mobile World Congress saw visitors transported into a world of virtual reality, as the big guns began the battle for VR dominance. MediaCom's global head of mobile explains. Pearson launches literacy campaign with Lily Cole Pearson, the educational publishing company, has begun a global campaign to combat illiteracy with the actress and model Lily Cole as its ambassador. Pure TV brilliance from Warburtons The latest slice of TV excellence to scoop up a Thinkboxes award for TV advertising creativity.  Presented by Thinkbox and Marketing Magazine Earth Hour 2016 campaign sees woman from future describe hopeful climate story Earth Hour, the annual campaign by the World Wildlife Fund, has launched a new campaign depicting a woman from the future who thank people from 2016 for taking action against climate change. AOL Platforms & Advertising names Connon as first chief mobile officer Mark Connon, the executive vice president at Millennial Media, has become the chief mobile officer at AOL Platforms & Advertising. Trinity Mirror to launch print title The New Day next week Trinity Mirror will publish the first edition of its new print newspaper, The New Day, from next week, the publisher has announced. Latest blogs Super Bowl 50: which brands flew and flopped on social media? This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance. How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. My Media Week: Karl Weaver From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions. Account Manager , Primesight up to £35,000 per annum, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Digital Sales Exec/Manager - top video network , MediaMigo Recruitment Limited £30-40k basic + comms + benefits (inc unique london office!), West London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End Digital Sales Manager - game changing new ad product!! , MediaMigo Recruitment Limited £30-40k dep on experience + amazing comms and benefits, London (Central), London (Greater)

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