Barbie and My Little Pony in rumoured Mattel-Hasbro deal; 101 resigns Kettle Chips ad account; Vogue launches biggest ever March issue with 275 pages of ads

View in web browser   |   Add to safe senders Daily News 5th February

Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more 05 February 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   101 resigns Kettle Chips ad account 05 February 16, James Swift 101 has dumped Kettle Chips, citing the crisp brand's diminished creative ambition.   Vogue launches biggest ever March issue with 275 pages of ads 05 February 16, Omar Oakes Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.   Arena hits jackpot with Win Cash Live's seven-figure media account 05 February 16, Gideon Spanier Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.   JWT hires Lucas Peon as first digital ECD 05 February 16, James Swift J Walter Thompson London has hired Lucas Peon, the executive creative director at Possible London, as its first digital executive creative director.   OMD UK forms new senior digital team 05 February 16, Omar Oakes OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions.   Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits 04 February 16, Ben Bold Benetton's latest ad campaign celebrates the racial and cultural diversity of the world's fashion capitals by creating composite images comprising the faces of several ethically diverse models.   Creativity means less time on charts and more time doing 05 February 16, Andy Nairn This week, we launched a music video for an up-and-coming rap act called Raylo, writes Andy Nairn, founding partner at Lucky Generals.   Why can't brands make every ad a 'Super Bowl ad'? 05 February 16, Gaby Bell It is time that brands channelled the effort they put into creating Super Bowl ads into great marketing all year round, says Gaby Bell, chief strategy officer, M&C Saatchi.   Why one social media marketer's secret work weapon is a notebook and pen 05 February 16, Paul Beadle Paul Beadle, head of social media and digital communications, Nationwide Building Society explains why the simplicity of pen and pad beats iPads and laptops.   Be a one-hit wonder: 5 things I wish I'd learned earlier in my career 05 February 16, Rob Bayne In the latest of our Lessons from the Next Generation Power 100, Rob Bayne, director at Mountainview Learning, and a member of the NxtGen Class of 2010, shares the most valuable lessons that experience... read more   How the attack on Jemimia revealed a 'breathtaking' brand lesson 05 February 16, Will Harris Will Harris learned a thing or two about the power and value of conviction marketing following an unfortunate incident.   Global benchmarking report: Data-driven marketing and advertising Presented by Brand Republic Insight and MediaMath Our global benchmarking report offers a rich perspective on how data is reshaping the practices of advertising and marketing. With 60% of marketers deeming data as crital to their efforts, how do you compare?                 Director of Development   Up to £90,000 with excellent benefits Teach First, 4 More London Riverside   Business Development Manager – Maidenhead   Competitive/negotiable; dependent on experience N2O Ltd, Maidenhead, Berkshire   Midweight Digital Designer   £40000 per annum Purple Consultancy, London   Digital Senior Account Manager   £35000 - £42000 per annum Purple Consultancy, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)               See all jobs

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