McDonald's Happy Meal boxes used as VR goggles; HTC creates life-sized Pong and Candy Crush; Amazon expands into fresh food

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McDonald's turns its Happy Meal box into virtual reality goggles 29 February 16, Michelle Perrett McDonald's is celebrating the 30th year of the Happy Meal in Sweden by offering Happy Goggles.   HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive 29 February 16, Grace Caffyn HTC has released eight online ads which bring classic and modern video games to life to promote the company's virtual reality headset, Vive.   Bake Off's Mel Giedroyc joins Magic as new digital radio network goes live 29 February 16, Omar Oakes Mel Giedroyc, The Great British Bake Off presenter and comedian, will present a new Saturday lunchtime show on Magic Radio ahead of two sister stations being launched nationally on DAB.   Ariel ad goes viral after winning praise from Sheryl Sandberg 29 February 16, Michelle Perrett An Ariel advert from India which shows a father apologising to his daughter for never helping out around the house has gone viral after being praised by Facebook's chief operating officer, Sheryl Sandberg.   Amazon Pantry expands into fresh food with Morrisons deal ... and more 29 February 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Let's talk about ad-blocking: How ISBA has responded to the threat 29 February 16, Ian Twinn ISBA's Ian Twinn explains how the industry body is taking action against ad-blocking.   The New Day first look: media buyers warn paper is short on ads and needs digital push 29 February 16, Gideon Spanier Leading media buyers have welcomed The New Day but warned it is short on ads, the simplistic editorial style risks being too 'Janet and John', and it must develop a digital presence.   Will Amazon's own-brand labels revolutionise its fashion business? 29 February 16, Matthew Chapman Amazon has struggled to gain traction in the fashion industry for years, but has launched a slew of own-brand labels in its latest salvo. Will it be a game-changer?   Plan UK's #LearnWithoutFear shows sexual harassment of girls in schools 29 February 16, Michelle Perrett A campaign to highlight the unwanted sexual harassment of girls in schools has been launched by Plan UK, the global children's charity.   Monster.com picks Mcgarrybowen for European ad account 29 February 16, Grace Caffyn Monster.com, the online recruitment network, has appointed Mcgarrybowen to its European advertising account following a competitive pitch.   Campaign Viral Chart: Samsung top with Galaxy S7 and S7 edge smartphone ads 26 February 16, Grace Caffyn The electronics giant dropped details of its latest smartphone in its three-minute video, released in conjunction with its debut at Mobile World Congress.     29 February 16 Experiential is a technique, not a channel In an omni-channel world, planning campaigns media first is restricting brands' marketing options, especially within the increasingly important discipline of experiential. We've grown used to... read more   29 February 16 The trends and tech everyone was talking about at MWC 2016 Mobile World Congress in Barcelona offered up a tapas-board of talking points and take-outs for the mobile industry. Here's your handy cut out and keep list of what everyone was talking about…... read more   29 February 16 Eco-efficiency: buzzword or business model? Greenwashing or green sheen – the act of labelling something as eco-friendly and/or sustainable to promote the perception that a product or organisation are environmentally friendly – is steadily rising... read more   29 February 16 The Daily Poke: Brandwash Laundry. Everybody's least favourite household chore. Just as soon as you've cleared the dirty laundry basket, it piles on again quicker than you can say "fabric conditioner". But what... read more   26 February 16 Brands and retailers take note: shoppers are setting the pace in the mobile revolution The news pouring out of the Mobile World Congress shows (cynicism aside given the nature of the event and suppliers talking the talk) that the growth in mobile has finally evolved to become a true force... read more                   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   Media Planning Account Director   £45k + BONUS Dot-Gap, London Central   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Email Marketing Manager   Circa £47,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, Westminster, Central London   Brand Innovation Director   Competitive + excellent benefits IHG, Uxbridge, London (Greater)   Brand Director, Kimpton Hotels & Restaurants Europe   Competitive + excellent benefits IHG, Uxbridge, London (Greater)               See all jobs

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