Daily Express print readership drops, ITV takes over Underground screens for Brit Awards

 

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24th February 2016

Daily Express print readership drops by more than quarter, says Pamco The Daily Express lost over a quarter of its print readers in the 12 months to the end of 2015, while 12 more national newspapers also saw double-digit falls, according to the latest estimates from the Publishers Audience Measurement Company (Pamco). ITV takes over London Underground DOOH screens with play on Brit Awards 'cape gate' ITV is taking over all of the London Underground digital escalator screens with a cheeky play on Madonna's cape getting caught during a performance at the Brit Awards last year. Native ads in Europe to grow by 156 per cent Native ads are due to grow by 156 per cent in Europe over the next five years, reaching €13.2 billion (£10.29 billion) by 2020, according to research by Yahoo and Enders Analysis. Mobile World Congress day two: life beyond the handset Mobile is more than just iPhones and S7s. MediaCom's global head of mobile explores the latest devices. Mobile World Congress: why every brand should become a tech brand To prepare for the Internet of Things, all brands can and should be a technology brand, says Manning Gottlieb OMD's managing director. My Media Week: Sam Finlay This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids West Ham fans. Freya owner hands media account to Cream UK Wacoal Europe, which owns lingerie and swimwear brands including Freya and Fantasie, has appointed Cream UK to handle its media planning and buying in the UK after a competitive pitch process. Pure TV brilliance from Warburtons The latest slice of TV excellence to scoop up a Thinkboxes award for TV advertising creativity.  Presented by Thinkbox and Marketing Magazine Google's search overhaul: what does it mean for advertisers? Freeing up the search engine's right hand side column brings some nice long term benefits, says the head of product strategy at iProspect UK. Earth Hour 2016 campaign sees woman from future describe hopeful climate story Earth Hour, the annual campaign by the World Wildlife Fund, has launched a new campaign depicting a woman from the future who thank people from 2016 for taking action against climate change. Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox. Latest blogs Super Bowl 50: which brands flew and flopped on social media? This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance. How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. My Media Week: Karl Weaver From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions. Account Manager , Primesight up to £35,000 per annum, London Account Director - Infamous social platform , Ultimate Asset £60000 - £61000 per annum, London Digital Sales Exec/Manager - top video network , MediaMigo Recruitment Limited £30-40k basic + comms + benefits (inc unique london office!), West London Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End Digital Sales Manager - game changing new ad product!! , MediaMigo Recruitment Limited £30-40k dep on experience + amazing comms and benefits, London (Central), London (Greater)

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