marketing your business online: C4 accused of conflict over deal with Group M; Trinity Mirror to launch 20p print title; ITV kicks off media review; Frampton promoted to UK CEO of Havas Media Group; SABMiller; Johnston Press; Outdoor Plus

Thursday 18 February 2016

C4 accused of conflict over deal with Group M; Trinity Mirror to launch 20p print title; ITV kicks off media review; Frampton promoted to UK CEO of Havas Media Group; SABMiller; Johnston Press; Outdoor Plus

Media AM Bulletin


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18th February 2016

C4 accused of conflict over deal with Group M

A veteran media auditor has accused Channel 4 of a conflict of interest over its programme finance deal with Group M - a claim rejected by the two parties.

TV trading deals under the microscope

A veteran media auditor is questioning the rise of TV shows funded by agencies and advertisers.

Daily Mirror publisher to launch 'mid-market' 20p national paper

Trinity Mirror, which publishes the Daily Mirror, is set to launch a new national paper at the end of the month, days after The Independent announced it was closing its print titles.

Mirror's New Day is smart to copy Daily Mail

Grant Feller, a media consultant and former Daily Mail and Daily Express executive, on the Daily Mirror's planned 20p tabloid launch and the print demise of The Independent.

ITV seeks agency to handle media planning and buying

ITV is reviewing its media planning and buying account, putting Mindshare on alert.

Frampton named UK CEO of Havas Media Group

Havas has promoted Paul Frampton to UK & Ireland chief executive of Havas Media Group.

MEC retains SAB Miller's £50m European media account

MEC has retained the £50 million European media planning and buying account for brewing giant SABMiller after a competitive pitch.

Johnston calls for print ad sales rejig

Johnston Press has called on newspaper groups to consider pooling their print ad sales to improve their negotiating position with advertisers following its acquisition of i.

Outdoor Plus strikes Piccadilly Underpass deal

Outdoor Plus has won the right to set up digital billboards for the first time at both ends of the Piccadilly Underpass by London's Hyde Park Corner.

Magazine ABCs: Magnetic's Sue Todd looks beneath the numbers

Beneath the diversity lie clear signals to magazine media's vitality and growth, says the chief executive of Magnetic.

10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it?
Presented by Adobe and Brand Republic Insight

Andy Jeal to leave Dentsu Aegis Network

Andy Jeal, the joint managing partner of Dentsu Aegis Network in Manchester and co-founder of the agency's predecessor MediaVest Manchester, is leaving the business.

Havas Media International picks up Vita Coco Euro account

Vita Coco, the coconut products brand owned by All Market, has taken on Havas Media International to handle its media planning and buying business across EMEA.

Publicis Groupe loses $900 million Walmart media account in North America

Publicis Groupe has suffered the loss of another major media account after being dropped by Walmart, just two months after the agency group lost Procter & Gamble.

Super Bowl 50: which brands flew and flopped on social media?

This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.

How brands can win the ad tech power game

Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.

My Media Week: Karl Weaver

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.