Brands try to win hearts for Valentine's Day, BBH seeks black sheep, How to create global campaigns for the Olympics

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Latest news How brands are trying to win hearts for Valentine's Day Staff Amidst the deluge of red roses and chocolates, brands are going after consumers with everything from emojis to a matchmaker in the produce aisle. Campaign rounds up the Valentine's Day marketing highlights so far. James Hilton on why the Super Bowl ads make him 'sad' James Hilton After watching this year's Super Bowl ads, the co-founder of AKQA found himself exasperated with a single question: why? BBH plots recruitment boost with online poem James Swift Bartle Bogle Hegarty has focused its creative powers inwards to create an online recruitment film about the power of difference. An Olympian task? How to create global campaigns for Rio 2016 Guy Hayward Guy Hayward, the global chief executive of KBS, shares guidance for creating campaigns that cut across languages and cultures for the Rio 2016 Summer Olympics. Viacom rebrands Channel 5 portfolio Gurjit Degun Viacom is rebranding the Channel 5 TV and digital portfolio. Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim Omar Oakes A Virgin Media TV ad featuring Usain Bolt, the Olympic champion sprinter, has been banned for making "misleading claims" about broadband speeds compared to Sky and BT. Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting Ben Bold As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take a stab at the flatulent notion of true love. VisitScotland ad captures 'Spirit of its own' in first global campaign Ben Bold VisitScotland is celebrating the landscape, people, heritage and modernity of Scotland in a visually stunning TV campaign that uses the slogan 'A spirit of its own', marking the tourist body's first global push. Iceland ads for Fat Bastard wine banned by ASA Omar Oakes An Iceland direct mail ad - promoting a wine brand called Fat Bastard - has been banned by the advertising watchdog for being irresponsible. UKTV unveils new look of rebranded W channel Gideon Spanier UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties. MEC chief warns 'Mediapalooza' of client reviews is 'the new normal' Gideon Spanier The boss of one of the world's leading media agencies has warned that last year's "Mediapalooza" when an unprecedented number of big clients put their accounts up for review at the same time "is now the new normal". Mac Macdonald named group chief executive at Start Group Gurjit Degun Mac Macdonald, the president and partner at Sid Lee Amsterdam, has been appointed the group chief executive at Start Group, the independent global network that owns Hometown. Experian appoints BBH London to promote credit score service Kate Magee Experian, the data company, has appointed Bartle Bogle Hegarty London to help promote its credit score service to consumers. Havas Helia names Russell Marsh as new chief data officer Gurjit Degun Russell Marsh, the global data officer at IPG Mediabrands, has joined Havas Helia as its chief data officer. The Work Airbnb "love this?" by TBWA\Chiat\Day Airbnb's advertising has moved on from lofty monologues on the nature of mankind and now makes a virtue of its vast database of unique properties. Channel 4 "true colour TV" by 4Creative The star of Channel 4's Muslim Drag Queens documentary sings a cover of Studio Killers' True Colours in a trail boasting about the broadcaster's diversity credentials. Editor's pick Behind the BBC's new in-house agency James Swift A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift. The Lynx after-effect Richard Huntington 'Find your magic' moves the brand on from the one-dimensional masculinity of its most well-known campaign. And not before time, Richard Huntington writes. Is an in-house agency right for you? Presented by Brand Republic Insight and Screendragon Check out our handy decision making guide to find out if an in-house agency is the right move for your business Campaign Jobs Business Director - Global FMCG Brand £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater) Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater)

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