Friday, 12 February 2016

Independent newspapers to close in March; Maurice Lévy on Brexit and UK; ABCs; Valentine's Day; Experian

Campaign Daily Fix

Campaign Daily Fix
February 12, 2016

Latest news

Independent newspapers to close in March
Independent newspapers to close in March

Omar Oakes

ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications.

'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure
'I hope we will still be cousins': Levy on Brexit, UK and Publicis restructure

Kate Magee

Publicis Groupe's chief executive, Maurice Lévy, has said the group's performance in the UK in 2015 was "better than expected", despite the 4.4 per cent drop in revenues.

How the consumer magazine ABCs will affect key brand sectors
How the consumer magazine ABCs will affect key brand sectors

Dave Mulrenan

It's that time of year again when media owners either celebrate or commiserate on the last six months' circulation performance. ZenithOptimedia's joint head of investment looks behind the numbers.

Libratone launches 360-degree music video for drum and bass act Sigma
Libratone launches 360-degree music video for drum and bass act Sigma

Omar Oakes

Libratone has released a 360-degree music video made up of fan footage to promote the brand's new speakers.

The Specialist Works sails off with cruise company Hurtigruten's media account
The Specialist Works sails off with cruise company Hurtigruten's media account

Gideon Spanier

Independent media agency The Specialist Works has won Norwegian adventure cruise company Hurtigruten's UK media planning and buying account.

Amazon and BT lead insurgents challenging for BPG Award honours
Amazon and BT lead insurgents challenging for BPG Award honours

Gideon Spanier

Two Amazon TV shows and a BT's ultra high-definition channel have been shortlisted for the annual Broadcasting Press Guild Awards in a sign that new entrants are challenging traditional broadcasters.

Forever Beta boosts creative department with senior team
Forever Beta boosts creative department with senior team

James Swift

Forever Beta has hired a senior creative team, which has spent the past five years freelancing at some of London's top agencies, as associate creative directors.

Introverted Perspective: do you need to be outgoing to be creative?
Introverted Perspective: do you need to be outgoing to be creative?

Saskia Jones

Do the best creative ideas come from outgoing people, asks Saskia Jones, a digital analytics lead at Bartle Bogle Hegarty London?

How brands are trying to win hearts for Valentine's Day
How brands are trying to win hearts for Valentine's Day

Staff

Amidst the deluge of red roses and chocolates, brands are going after consumers with everything from emojis to a matchmaker in the produce aisle. Campaign rounds up the Valentine's Day marketing highlights so far.

Experian app teaches children how to save money
Experian app teaches children how to save money

Omar Oakes

Experian, the data company, has launched a mobile app that teaches children money management skills while they earn the things they want.

Instagram to demo video view count feature
Instagram to demo video view count feature

Gurjit Degun

Instagram is testing a feature that shows how many times a video has been viewed on the platform.

Could Poke's 'Love Machines' improve your love life?
Could Poke's 'Love Machines' improve your love life?

Bogdana Butnar

Want your emails to have the romance of Byron's poetry? There's an app for that. Well, there will be if Poke gets its way.

Ad Week Europe to move to Picturehouse Central
Ad Week Europe to move to Picturehouse Central

Gurjit Degun

Advertising Week Europe will take place at Picturehouse Central in Piccadilly this year, moving from Bafta after three years because it needs 'breathing room'.

The Work

Budweiser
Budweiser "Dream Goal 2016" by Anomaly London

Budweiser's Dream Goal competition is back for a second season and the former England defender Jamie Carragher replaces Gary Neville on the judging panel.

John Lewis
John Lewis "the edit: modern simplicity" by Adam & Eve/DDB

Keen to keep the goodwill going beyond Christmas, John Lewis is putting most of its media spend behind its fashion campaigns this year.

Editor's pick

Is commercial radio's audience rise due to BBC budget cuts?
Is commercial radio's audience rise due to BBC budget cuts?

Gideon Spanier

Commercial radio's content and reach have helped its listener numbers overtake those of the BBC.

Who won the Super Bowl ad game?
Who won the Super Bowl ad game?

Kate Magee

Mutant babies, singing sheep and the 'Walken closet'... No, not the cast of a Barnum production but the stars of this year's ad spectacular.




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Also in the news

Magazine ABCs: Women's weeklies fall 11.4%
Magazine ABCs: Women's weeklies fall 11.4%

Gideon Spanier

Women's magazines took a hammering as six-monthly circulation figures showed sales of weekly titles fell 11.4 per cent year on year and monthlies including Vogue and Glamour saw significant falls.

Magazine ABCs: ShortList leads men's mags for print/digital
Magazine ABCs: ShortList leads men's mags for print/digital

Omar Oakes

ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.

Magazine ABCs: ShortList leads men's mags for print/digital
Magazine ABCs: ShortList leads men's mags for print/digital

Omar Oakes

ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.

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