Uber seeks creative agency, VW launches campaign to rebuild trust, Robert Senior takes Publicis Communications role

view in web browser           add to safe senders list February 4, 2016 Campaign Daily Fix

Latest news   Robert Senior takes Publicis Communications UK role Kate Magee Saatchis' worldwide CEO will oversee all UK Publicis Communications agencies.       Volkswagen seeks to rebuild trust with new brand campaign James Swift Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign.       Uber in talks with agencies about UK creative business James Swift Uber is looking for a creative agency in the UK as it ventures into above-the-line advertising.       'If I didn't have them sharing expertise, I'd be a fool': Arthur Sadoun on Publicis agency changes Kate Magee Arthur Sadoun, the chief executive of Publicis Communications, says he would be "a fool" if he did not encourage his agencies to work more closely together.       David Jones launches 'brand-tech' practice Kate Magee You & Mr Jones, the business founded by the former Havas chief executive David Jones, is launching a "brand-tech" practice headed by two former R/GA executives.       Giles Hedger named CSO at FCB Inferno James Swift FCB Inferno has hired Giles Hedger as its chief strategy officer.       Clear Channel drops out of Tube contest Gideon Spanier Clear Channel has pulled out of the race for Transport for London's £1 billion outdoor advertising contract for the Underground.       Shortlist announced for 2016 Women of Tomorrow Awards Gurjit Degun Thirty-six women from agencies and media owners including 4Creative, Adam & Eve/DDB and MEC have been shortlisted for the IPA and Campaign Women of Tomorrow Awards.       Sony Pictures global media moves to OMD Omar Oakes Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands.       MEC names Dormieux sole UK chief executive Gideon Spanier MEC has given sole control of the UK agency to its co-chief executive Jason Dormieux. Stuart Bowden, the other co-chief executive, has been named the global chief strategy officer - a role that has been vacant for a year.       Cory and Bush to lead Google's agency sales Gideon Spanier Google has shaken up its UK agency sales business, promoting Peter Cory and Matt Bush to joint heads.       Cornetto awards global digital creative account to M&C Saatchi Omar Oakes Cornetto has appointed M&C Saatchi as its lead global digital creative agency following a competitive pitch.       Dentsu Aegis scoops global media for E.ON Omar Oakes E.ON, the energy company, has appointed Dentsu Aegis Network to handle its global media account.       Goodman hands over Albion reins James Swift Jason Goodman is stepping down as the group chief executive of KBS Albion, the shop he founded, to become a non-executive chairman.       Peugeot to sponsor the Six Nations on ITV Gideon Spanier ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage.   Editor's pick   The Lynx after-effect Richard Huntington 'Find your magic' moves the brand on from the one-dimensional masculinity of its most well-known campaign. And not before time, Richard Huntington writes.       Behind the BBC's new in-house agency James Swift A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift.       Finally, Publicis' restructure is showing some clarity Claire Beale There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.   The Work   Byron "proper hamburgers" by 101 Byron, the hamburger chain, is releasing a set of poster ads after hiring 101 as its lead creative agency.       Unicef "unfairy tales" by 180LA A Syrian girl's journey across the Mediterranean has been turned into an animated tale and shown at the Supporting Syria & the Region conference in London today (4 February).   Also in the news   Engine promotes Klein to new role of Europe and Asia CEO Kate Magee Engine has extended the remit of its European chief executive, Debbie Klein, to include responsibility for Asia-Pacific as it plots international expansion.       McDonald's marketing chief to chair UK Effie awards jury Omar Oakes Alistair Macrow, the senior vice president, chief marketing officer for McDonald's UK, has been announced as the jury chair for the 2016 Effie UK awards.       Wix.com's Super Bowl ad parodies Budweiser and Old Spice classics Omar Oakes Wix.com's 30-second TV spot, which will air during Sunday's Super Bowl, features Kung Fu Panda recreating some well-known ads of yesteryear.       Rajar Q4 2015: Commercial radio overtakes BBC for first time in 15 years Magda Ibrahim The number of people tuning in to commercial radio each week has overtaken those listening to BBC stations, according to the latest Rajar audience figures.       Iris forms global executive team Omar Oakes The founders of Iris are forming a global executive team in an attempt to drive growth.       Mr President duo join management board James Swift Mr President has given positions on the board and shares in the agency to Jon Gledstone, its creative director, and Shahla Lalani, the business director.       Peter Andre to host radio show on Heat Gurjit Degun Peter Andre, the reality TV star and former popstar, is to host a new show on Heat radio called #reheat on Saturday afternoons.       New Look hands digital strategy brief to TH_NK Omar Oakes New Look, the fashion retailer, has appointed TH_NK to consult on the future digital strategy of its global business.       Rajar Q4 2015: Capital regains listening lead in London Magda Ibraham Capital has beat its nearest rival Kiss FM to win back its place as the most popular London radio station in the latest Rajar radio audience listening figures for Q4 2015.       Rajar Q4 2015: Heart hits new national record Magda Ibrahim Heart won over record numbers of listeners in the final quarter of 2015, reaching a weekly audience of 9.2 million.     Campaign Jobs     SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater) Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater) Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater)     See all jobs

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