Media AM - George Galloway and Paul Ross named as TalkRadio presenters; HPE disputes Financial Times 'ad threat' claim; Six Nations; Protein World; BT

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08th February 2016

UTV names George Galloway and Paul Ross among TalkRadio presenters TalkRadio, the new station being launched by UTV Media next month, has announced George Galloway, Paul Ross and Julia Hartley-Brewer among its roster of presenters. Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers. Six Nations 2016: Why it's never been easier to target rugby fans The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines. Protein World plays the controversy card, but can it ride out all the Twitterstorms? Are you beach body ready?" was the question asked by Protein World in its now infamous weight-loss supplement campaign on Tube poster sites last April. BT was busiest TV advertiser in January BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time. 10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it? Presented by Adobe and Brand Republic Insight Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch. UK Super Bowl fans on social media: Paddy Power and FA are most followed brands Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests. Campaign Viral Chart: Heinz Super Bowl ad in top spot The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday. Latest blogs How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. My Media Week: Karl Weaver From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions. My Media Week: Piers North A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales. Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Digital Sales Exec/Manager - top video network , MediaMigo Recruitment Limited £30-40k basic + comms + benefits (inc unique london office!), West London AV/TV Buying Exec - Major UK Agency! , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) editor , b3-media £35,000 + bens, Sussex Area Sales Manager , b3-media To £35,000+ car allowance + com + benefits, West Sussex

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