Friday, 12 February 2016

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'; Why the right setting is crucial to woo consumers on Valentine’s Day

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Digital PM brought to you by The Wall 12th February
 
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

12 February 16, Gideon Spanier

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their... read more

 
Experian app teaches children how to save money

Experian app teaches children how to save money

12 February 16, Omar Oakes

Experian, the data company, has launched a mobile app that teaches children money management skills while they earn the things they want.

 
O2 opens up customers' browsing data to help advertisers target Tube users

O2 opens up customers' browsing data to help advertisers target Tube users

12 February 16, Matthew Chapman

Telefónica is opening up phone usage and browsing data from its O2 customers to brands to allow them to target ads at London Underground users.

 
Could Poke's 'Love Machines' improve your love life?

Could Poke's 'Love Machines' improve your love life?

12 February 16, Bogdana Butnar

Want your emails to have the romance of Byron's poetry? There's an app for that. Well, there will be if Poke gets its way.

 
Instagram to demo video view count feature

Instagram to demo video view count feature

11 February 16, Gurjit Degun

Instagram is testing a feature that shows how many times a video has been viewed on the platform.

 
Amazon and BT lead insurgents challenging for BPG Award honours

Amazon and BT lead insurgents challenging for BPG Award honours

12 February 16, Gideon Spanier

Two Amazon TV shows and a BT's ultra high-definition channel have been shortlisted for the annual Broadcasting Press Guild Awards in a sign that new entrants are challenging traditional broadcasters.

 
Libratone launches 360-degree music video for drum and bass act Sigma

Libratone launches 360-degree music video for drum and bass act Sigma

12 February 16, Omar Oakes

Libratone has released a 360-degree music video made up of fan footage to promote the brand's new speakers.

 
 
12 February 16
Why the right setting is crucial to woo consumers on Valentine's Day

Love may conquer all, but the setting has to be right. If the candles are lit and the table is set, but the music is wrong, the most well rehearsed declaration of love can fall flat. As hearts across the...

read more
 
12 February 16
Valentine's Day panic shoppers splurge on eBay

It may have its origins with an early Christian martyr, but over the past decade Valentine's Day has become one of the biggest moments in the retail calendar. Last year Brits alone spend a staggering...

read more
 
12 February 16
The Daily Poke: Brand eco-system

A couple of years ago, Under Armour was under pressure. The fitness brand was lagging behind brand leaders like Nike and Adidas, and even new competitors were overtaking. But now, revenue is up,...

read more
 
12 February 16
Barbie's transformation into a body-positive brand for a realistic world

Mattel's new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls. It's no secret that Barbie has been criticized for her propogation of...

read more
 
12 February 16
5 things CMOs can learn from mobile-first app brands: Part 5

In the final chapter of this week's series, how mobile apps are heightening consumer expectations for instant gratification and on demand services. Emerging content, service and utility apps are enabling...

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12 February 16
Premium is always tailor-made: even in advertising

Hitting the high street or shopping Saville Row? As London Fashion Week and Men's Week approach, it strikes me that there are some interesting parallels with the world of premium online advertising....

read more
 
 
 
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