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12 February 16 |
Why the right setting is crucial to woo consumers on Valentine's Day |
Love may conquer all, but the setting has to be right. If the candles are lit and the table is set, but the music is wrong, the most well rehearsed declaration of love can fall flat. As hearts across the... read more |
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12 February 16 |
Valentine's Day panic shoppers splurge on eBay |
It may have its origins with an early Christian martyr, but over the past decade Valentine's Day has become one of the biggest moments in the retail calendar. Last year Brits alone spend a staggering... read more |
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12 February 16 |
The Daily Poke: Brand eco-system |
A couple of years ago, Under Armour was under pressure. The fitness brand was lagging behind brand leaders like Nike and Adidas, and even new competitors were overtaking. But now, revenue is up,... read more |
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12 February 16 |
Barbie's transformation into a body-positive brand for a realistic world |
Mattel's new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls. It's no secret that Barbie has been criticized for her propogation of... read more |
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12 February 16 |
5 things CMOs can learn from mobile-first app brands: Part 5 |
In the final chapter of this week's series, how mobile apps are heightening consumer expectations for instant gratification and on demand services. Emerging content, service and utility apps are enabling... read more |
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12 February 16 |
Premium is always tailor-made: even in advertising |
Hitting the high street or shopping Saville Row? As London Fashion Week and Men's Week approach, it strikes me that there are some interesting parallels with the world of premium online advertising.... read more |
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