UK Super Bowl fans on social media: Paddy Power and FA are most followed brands; Isobar UK recruits R/GA's Matt Gee; Is Uber’s new look good business or bad branding?

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands 05 February 16, Starcount Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high... read more   Two views on the Uber rebrand: making tech human or self-delusional spin? 05 February 16, Shona Ghosh Uber has replaced its spare, black-and-white logo with an abstract geometric shape that is intended to reflect the brand's fundamental humanity.   Isobar UK recruits R/GA's Matt Gee for head of digital transformation role 05 February 16, Gurjit Degun Matt Gee, a group director for development and growth at R/GA, has joined Isobar UK in the newly created role of head of digital transformation.   How brands can win the ad tech power game 05 February 16, Nigel Gilbert Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow... read more   Campaign Viral Chart: Heinz Super Bowl ad in top spot 05 February 16, Gurjit Degun The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.   PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town' 05 February 16, Zanub Saeed The big game spot by AOR CP+B will be the first in the digital payment company's 'New Money" campaign   Burberry celebrates Chinese New Year with WeChat gifts 05 February 16, Shona Ghosh Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.   OMD UK forms new senior digital team 05 February 16, Omar Oakes OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions.   JWT hires Lucas Peon as digital ECD 05 February 16, James Swift J Walter Thompson London has hired Lucas Peon, the executive creative director at Possible London, as digital executive creative director.   Why one social media marketer's secret work weapon is a notebook and pen 05 February 16, Paul Beadle Paul Beadle, head of social media and digital communications, Nationwide Building Society explains why the simplicity of pen and pad beats iPads and laptops.     05 February 16 Is Uber's new look good business or bad branding? Uber's rebranding has met with a wave of derision from the business, marketing and technology worlds. The Twitter community has lamented the loss the brand's distinctive 'U' and the lack of obvious... read more   05 February 16 The year ahead for programmatic The programmatic ecosystem has seen substantial growth over the past few years. It has moved from being a cheap solution and now grants access to guaranteed premium inventory. However, with the number... read more   05 February 16 Movie producers should use personalised video to get punters into the cinema in 2016 Last year marked a record year for cinema ticket sales in the UK and Ireland, jumping 11 per cent from 2012, the previous record year, with five films making more at the box office than the biggest success... read more   05 February 16 The Daily Poke: Pod prescription Some of the best discoveries happen by accident. That's certainly true for New York based HiLine Coffee. So how did founder Gene Kakaulin accidentally discover that filling used Nespresso pods with... read more   05 February 16 How to appease ad-verse customers As ad blocking rises, it's become a big problem for brands and marketers alike – and one that's not going to disappear overnight. But while many in the industry are worried that we're facing the end... read more   05 February 16 DOOH shares the same DNA as online and mobile Back when this all began in 2005, and the first run of screens launched on the London Underground, DOOH stakeholders were keen to see the premium ad-revenues rolling in for this new turbo-charged Outdoor... read more                   Design Director - Hong Kong   £85000 - £90000 per annum + excellent benefits The Great & The Good, Hong Kong   Digital Sales Exec/Manager - top video network   £25-40k dep on experience + Comms MediaMigo Recruitment Limited., London (West), London (Greater)   Strategy Director - Tier 1 Media Agency   £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End   Retail Marketing Manager   £30,111-£31,390 pa (pro rata, 22.5 hrs over 3 days), plus excellent benefits Shelter, London EC1   Client Manager   £30000 - £35000 per annum Major Players, City of London   Customer Information Manager   Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)   Marketing Manager - Higher Education   Upto £36,000 London & Partners, London Bridge   Digital Media Executive (PPC Executive)   £20000 - £25000 per annum + excellent benefit package Domino's, Milton Keynes   PR Senior Account Manager / Account Manager - Consumer & Sport   £30k - £35k Negotiable dependent on experience KINC, London (Central), London (Greater)   Campaigns & Marketing Officer   £35,251 - £40,888 pa (including London Weighting) Local Government Association, Westminster – London               See all jobs

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