Daily Express readership drops by more than quarter; Mars and Snickers bars recalled over plastic scare; Ad-blocking could end our industry. Why is no one stepping up to change that?

View in web browser   |   Add to safe senders Daily News 24th February

Daily Express readership drops by more than quarter, says Pamco 24 February 16, The Daily Express lost over a quarter of its print readers in the 12 months to the end of 2015, while 12 more national newspapers also saw double-digit falls, according to the latest estimates from the... read more   Mars and Snickers bars recalled over plastic scare ... and more 24 February 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Ad-blocking could end our industry. Why is no one stepping up to change that? 24 February 16, Marco Bertozzi Ad-blocking is an issue like no other we've faced before, but we lack a collective approach to the problem, says Starcom Mediavest Group's Marco Bertozzi.   Starbucks hit by backlash over changes to US loyalty scheme 23 February 16, Daniel Farey-Jones Starbucks customers in the US are venting their frustration on social media after being told about changes to the coffee giant's loyalty scheme coming in April.   Why it's right that non-Olympic sponsors are barred from congratulating their athletes 24 February 16, Hugh Chambers Is there any justification for the outcry at BOA rules that could, in effect, ban brands not officially affiliated with the Olympics from congratulating athletes that they sponsor, asks Hugh Chambers,... read more   WCRS promotes Olenka Lawrenson to be first marketing director 24 February 16, Kate Magee WCRS has appointed Olenka Lawrenson to be the agency's first dedicated marketing director.   My Media Week: Sam Finlay 24 February 16, Hayley Hayes This week, Sam Finlay, the managing director at Time Inc UK Advertising, breakfasts with Unilever’s Keith Weed, learns that Time Inc has acquired Specific Media and Myspace owner Viant and avoids... read more   Freya owner hands media account to Cream UK 24 February 16, Gurjit Degun Wacoal Europe, which owns lingerie and swimwear brands including Freya and Fantasie, has appointed Cream UK to handle its media planning and buying in the UK after a competitive pitch process.   Is an in-house agency right for you? Presented by Brand Republic and Screen Dragon Consult our handy decision making guide to help you determine whether your marketing requirements are suitable for internalising                 ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k   JP1575 Judi Patton, South West London   Business Development Manager – Maidenhead   Competitive/negotiable; dependent on experience N2O Ltd, Maidenhead, Berkshire   ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000   £28k - £32k Judi Patton, London (Central), London (Greater)   Senior Digital Designer – Department for Transport   £41,587 – £45,746 Department for Transport, London (Central), London (Greater)   Account Manager   Competitive Package + Benefits Ormonde Associates, London (Central), London (Greater)               See all jobs

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