Premier League unveils new look, McVitie's Digestives to target younger market, Cannes Lions owner launches IPO

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Latest news Premier League gives lion a makeover as it waves goodbye to Barclays Omar Oakes The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.   McVitie's to target Digestives at younger market Gurjit Degun McVitie's, the United Biscuit brand, is focusing on pushing its Digestive biscuits range to a younger audience this year.   Cannes Lions owner Ascential launches £800m IPO Gideon Spanier Senior managers at Cannes Lions owner Ascential are in line for multi-million pound share windfalls after it confirmed the pricing of its £800 million stock market debut.   Viacom and Snapchat agree international ad sales and content deal Omar Oakes Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.   'You're gorgeous - you remind me of my sister' man tells date in Valentine's Day ad for NHS Ben Bold A series of cringe-inducing Valentine's Day-themed vignettes, including a man discussing a bowel explosion, form the basis of a humorous ad campaign for NHS Blood and Transplant, with the comedic approach designed to encourage conversations about organ donation.   Maxus takes aim at management consultancies with new division Maisie McCabe Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.   Google has plenty of arrows in its quiver in battle with Facebook Ian Maude Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.   Omnicom reports 1.2% fall in pre-tax profits for 2015 Omar Oakes Omnicom, the owner of the BBDO and OMD networks, has reported income before income taxes of $1.78 billion, down 1.7 per cent year on year.   IPG Mediabrands buys UK mobile ad developer Mubaloo Gideon Spanier Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum.     The Work Turkish Airlines "Batman v Superman: Dawn of Justice" by Crispin Porter & Bogusky London Turkish Airlines has released spoof tourism ads for Gotham City and Metropolis - fictional locations in the forthcoming Batman v Superman film that the airline sponsors.     Most read DCM's cinema ad interrupted by The Aliens in Channel 4 takeover Omar Oakes Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.   Shortlist announced for 2016 Women of Tomorrow Awards Gurjit Degun Thirty-six women from agencies and media owners including 4Creative, Adam & Eve/DDB and MEC have been shortlisted for the IPA and Campaign Women of Tomorrow Awards.   Happy 12th birthday, Facebook - what's next for the world's most powerful tween? Daniel Price The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.   Is an in-house agency right for you? Presented by Brand Republic Insight and Screendragon Check out our handy decision making guide to find out if an in-house agency is the right move for your business   Also in the news Pokémon and Hyundai were the strongest Super Bowl online performers Zanub Saeed Video game ad came in first for social network reach, while Hyundai's "The Chase" got the most YouTube views   Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew I-Hsien Sherwood Forget funny -- viewers on social media want money   The Super Bowl thanks its biggest sponsor, God Steve Simpson Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own   Campaign Jobs   Business Director - Global FMCG Brand £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater) Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater)

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