Viacom and Snapchat agree international ad sales and content deal; Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

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Viacom and Snapchat agree international ad sales and content deal 09 February 16, Omar Oakes Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.   Google has plenty of arrows in its quiver in battle with Facebook 09 February 16, Ian Maude Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.   Persil and Comfort sponsor Mumsnet Pregnancy Tracker app 09 February 16, Daniel Farey-Jones Unilever laundry brands Persil Non-Bio and Comfort Pure are to sponsor Mumsnet's new Pregnancy Tracker app for a year.   Apple faces legal backlash over iPhone-disabling 'Error 53' code... and more 09 February 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Top 5 global brand videos Jan 2016: Pepsi and Philadelphia Police lead 09 February 16, Be On Pepsi's Monkey King ad for the Chinese New Year takes the top spot in this month's global video chart.   Tumblr promised millennials on a plate, so why didn't brands bite? 09 February 16, Shona Ghosh Yahoo announced last week that it plans to axe 15% of staff and may put itself up for sale.   Don't rely too much on tech. It's smarter to be 'media-neutral' 09 February 16, Hayley McRae Agencies and brands are discovering that digital and data won't solve every marketing problem, warns Hayley McRae of The Village Communications.     09 February 16 5 things CMOs can learn from mobile-first app brands: Part 2 The second post in a week-long series. Today, how mobile-first app brands are changing the nature of communications, particularly mobile social networks. Emerging social media, messaging and dating... read more   09 February 16 The Daily Poke: Treat yourself The Mediterranean diet is often touted as one of the healthiest out there. As long as you go easy on the ouzo. But now it's even healthier, and even more delicious, thanks to a new range of antioxidant... read more   09 February 16 #PancakeDay on Twitter: Xbox, Red Bull and McDonald's join in It's Pancake Day, otherwise known as Shrove Tuesday. #PancakeDay is trending on Twitter, boosted by brands celebrating and offering advice about how people can buy, cook and eat their eggs, milk... read more   09 February 16 BT is building a House of Brands After a great deal of industry speculation, it looks as though BT will keep the EE brand alive post-acquisition. Often following an acquisition the two brands unite under one name, so what are the... read more   09 February 16 Brands need to ditch the Emperor's new clothes of social media Apparently Gangnam Style has been seen by more people than there are on the planet, Twitter is more popular than TV and Generation Z learn to Snapchat before they can walk. Read more on Brands need to... read more   09 February 16 Ad-blocking is not making the internet a better place On the face of it ad-blocking would seem to be working in the consumer's interests, allowing them to block the content they don't want to see, reduce data load and deliver a better overall... read more                   New Business Development Director   Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)   Head of Global Media Planning - Client Side   £100000 - £110000 per annum + Bonus & Relocation Package Ultimate Asset, London   Senior Partner   Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)   Senior Marketing Manager - Customer Retention   Negotiable Sky, West London   Marketing Manager - Sky Sports & Sky Movies   Negotiable Sky, West London   Senior Marketing Manager - Customer Segmentation   Negotiable Sky, West London   Senior Partnerships Manager   Negotiable Sky, West London   Head of Brand, Cycling & Team Sky   Negotiable Sky, London   Global Marketing Manager   Negotiable Sky, South West London   Brand Marketing Manager   Negotiable Sky, London               See all jobs

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