Fairy poised to appoint Publicis Worldwide; O2 CEO on ‘intrusive’ mobile ads; The New Day; B&Q; Suki Thompson; AOL; NSPCC; Nutmeg; 180LA; McVitie’s

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Latest news Publicis Worldwide poised to win Fairy consolidated global account Kate Magee Procter & Gamble is planning to consolidate its global creative account for Fairy into Publicis Worldwide, Campaign understands, after ending its longstanding relationship with Grey. O2 CEO Dunne urges industry to unite over 'intrusive' mobile ads Gideon Spanier The chief executive of O2 has warned that the current environment for mobile advertising "is not tenable" because it is too intrusive and the ad industry must unite to produce more "lean advertising". Trinity Mirror to launch print title The New Day next week Omar Oakes Trinity Mirror will publish the first edition of its new print newspaper, The New Day, from next week, the publisher has announced. B&Q hires Partners Andrews Aldridge for CRM Kate Magee B&Q has appointed Partners Andrews Aldridge to work on its customer experience account. Suki Thompson: why agency figures are supporting Women's Equality Party Suki Thompson A host of senior agency figures have agreed to help create a campaign to promote the party, writes the chief executive and founding partner of Oystercatchers. AOL Platforms & Advertising names Connon as first chief mobile officer Gurjit Degun Mark Connon, the executive vice president at Millennial Media, has become the chief mobile officer at AOL Platforms & Advertising. Unruly's first project for News UK is NSPCC video to help parents talk about terrorism Omar Oakes The NSPCC urges parents to explain terrorism to their children in a new film being published on The Times' website. Nutmeg debuts TV campaign in style of Xtranormal viral video Grace Caffyn Nutmeg, the online investment management service, makes its TV advertising debut today with an animated spot inspired by a do-it-yourself online video format. 180LA scores creative hire after Cannes awards stunt James Swift 180LA has hired an associate creative director off the back of its 2015 stunt targeting Cannes Lions jurors with recruitment ads masquerading as award submissions. McVitie's Chocolate Digestives aims for younger market with kitten app and TV ad Grace Caffyn McVitie's has unveiled its branded app and new TV ad as the brand aims its crowd-pleasing "sweeet" campaign for Chocolate Digestives at a younger market. Samsung brings out Mark Zuckerberg in ultimate virtual reality marketing stunt Shona Ghosh Samsung surprised attendees of its annual 'Unpacked' event at Mobile World Congress this year by wheeling out Mark Zuckerberg to endorse its efforts in virtual reality. The Work Foot Locker Europe "hottest month of the year" by BBDO Paris Foot Locker Europe's new online campaign hopes to appeal to 16- to 25-year-olds by borrowing heavily from the world of reaction gifs and memes. Admiral "looking out for you" by McCann Birmingham Admiral, the insurer, has released a new campaign, and swapped its male naval mascot for a female one. Editor's pick Act now to combat the fraud shaming our brands Johnny Hornby This is the most profound challenge facing our industry and we must get a grip on it. Good as gold How can brands address social issues and generate commercial returns at the same time? The answer lies in the latest list of creative and effectiveness award-winners, Kate Magee learns. An evening with Bullmore: the 16 best bits Presented by Campaign and RedSofa Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.  Also in the news KitKat invents 'mobile parking' to launch Snap & Share bar Daniel Farey-Jones KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. Brit Awards 2016 set to be 'the most digital ever' in its history Michelle Perrett The Brit Awards 2016 is going to be the most digital ever in the history of the event, according to its organisers. British Airways beats Lego, Coke and Google to claim Superbrands crown Michelle Perrett British Airways has retained the title as the top consumer Superbrand for the third year running. A seismic shift in trust: how the personal data landscape has changed Ben Silcox As we enter the personal data economy, marketers must make consumers' data a priority - improving their understanding and capabilities to create greater value for customers as well as the business, says Ben Silcox, chief data officer of AnalogFolk's new data intelligence arm, AnalogFolk DNA. Campaign Jobs ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London Senior Strategist - Independent Media Agency £60000 - £75000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director 3 month Contract to perm - £50k pro rata salary + bens Ann Sharman Recruitment, London (Central), London (Greater)

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