Thursday 25 February 2016

Kellogg reviews digital and media; Time Out rebrands; How the Brits dominated digital and social

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Brand Republlic
Digital PM brought to you by The Wall 25th February
 
Kellogg launches Euro pitch

Kellogg launches Euro pitch

25 February 16, Gurjit Degun

Carat and Isobar on alert as food giant reviews digital and media arrangements.

 
Time Out rebrands and adds strapline

Time Out rebrands and adds strapline

25 February 16, Gurjit Degun

Time Out, the listings guide and lifestyle title, is rebranding with a contemporary look as it aims to push its digital offering and introducing a strapline to its logo.

 
'Don't make art to fit tech,' says Gif-iti artist turning tweets into art for Pepsi Max Cherry

'Don't make art to fit tech,' says Gif-iti artist turning tweets into art for Pepsi Max Cherry

25 February 16, Rebecca Coleman

Pepsi Max Cherry is getting creative in collaboration with "Gif-iti" artist Insa, who has produced an original artwork based on tweets from two consumer brand fans and one celebrity fan - in the shape... read more

 
Amazon launches seven private label fashion brands... and more

Amazon launches seven private label fashion brands... and more

25 February 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Direct Line recruits vlogger Alfie Deyes to improve young people's driving

Direct Line recruits vlogger Alfie Deyes to improve young people's driving

25 February 16, Michelle Perrett

Direct Line has launched a new campaign fronted by vlogger (and Zoella's boyfriend) Alfie Deyes to improve young people's driving skills and reduce road deaths.

 
Public Health England reviews digital/direct

Public Health England reviews digital/direct

25 February 16, James Swift

Public Health England is reviewing its digital and direct advertising, handled by OgilvyOne.

 
What it takes to build a successful branded mobile app

What it takes to build a successful branded mobile app

25 February 16, Shenda Loughnane

With app install ads having been introduced to both Google's Double-Click bid manager and Snapchat already so far this year, it's clear that the popularity of apps is on the rise, writes Shenda Loughnane,... read more

 
Mobile World Congress players would like Facebook alternatives

Mobile World Congress players would like Facebook alternatives

25 February 16, Gideon Spanier

Mark Zuckerberg's Mobile World Congress appearance kicked off a debate among delegates about his company's mobile ad market dominance and the power of ad-blocking, Gideon Spanier writes.

 
Tech viewpoint on cross-screen

Tech viewpoint on cross-screen

25 February 16, Nick Reid

The power of sight, sound and motion continues to be the strongest storytelling tool and marketers' bedrock for nearly all media campaigns.

 
 
25 February 16
How the Brit Awards dominated the global, digital and social space

Digital is no longer an after-thought when broadcasting live events. Last night's Brit Awards was by no means the definitive evidence of this but for British television, it was quite the persuasive...

read more
 
25 February 16
Why should marketers really care about reaching the cross-device consumer?

Today's marketer has a growing number of channels they can use to communicate with their consumer but, unfortunately, we all know that more choice doesn't necessarily lead to an easier decision making...

read more
 
25 February 16
The Daily Poke: Timeless fashion

Have you ever seen a pair of faux sharkskin culottes at the Dolce & Gabbana launch and thought that you MUST have them NOW. Then find, thanks to the fashion world's crazy timetable, they don't...

read more
 
24 February 16
7 design elements that make a website user-friendly

Your website is the face of your company, your major online presence, and one of your biggest marketing tools. As such, it's important that users have a positive experience with your site. Read more...

read more
 
 
 
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