Sunday 28 February 2016

This week's top features and opinions: Meet the new face of BBH, Top 10 TED talks, Adlanders name their heroes

  Campaign Sunday Best

Campaign Sunday Best
February 28, 2016

This week's top features and opinions


The new face of BBH: meet Pelle Sjoenell
The new face of BBH: meet Pelle Sjoenell

Kate Magee

Pelle Sjoenell, known for his collaborative approach to creativity, is now holding the job that Sir John Hegarty once had. Keeping the agency's culture alive is one key task, Kate Magee writes.

Heroes: Richard Curtis by Peter Souter
Heroes: Richard Curtis by Peter Souter

Peter Souter

Teacher of love, saver of lives, entertainer of masses... Is it any wonder that Peter Souter looks up helplessly, hopelessly to his fellow screenwriter?

Top ten talks from TED 2016
Top ten talks from TED 2016

Kevin Chesters

For planners, nothing gets the brain cells fizzing quite like the TED conference. After taking in 100 of the stimulating talks and demos last week, our man in Vancouver, Kevin Chesters, picks out those you simply cannot afford to miss.

Mirror targets women with new print brand
Mirror targets women with new print brand

Gurjit Degun

The publisher is launching The New Day to lure back readers who now get their news fix on social media.

Change mentality drives Paul Frampton's rise at Havas Media Group
Change mentality drives Paul Frampton's rise at Havas Media Group

Gideon Spanier

The new HMG UK and Ireland chief executive is focusing on content and social as he aims to grow agency billings to €1 billion by 2020, Gideon Spanier writes.

Owning it: does agency ownership drive financial performance?
Owning it: does agency ownership drive financial performance?

Mandy Merron

Last month, M&C Saatchi gave its new senior leadership team a 30 per cent stake in the business. But does ownership drive financial performance? The accountancy firm Kingston Smith dug through the data and discovered that independent agencies that make their leadership team feel like owners, by giving them a stake in the company, substantially outperform the market.

Creativity thrives when the team has skin in the game
Creativity thrives when the team has skin in the game

Claire Beale

I had a drink the other day with a young designer who has just struck out with a couple of partners to launch their own business.

A view from Dave Trott: the sunk cost heuristic
A view from Dave Trott: the sunk cost heuristic

Dave Trott

In 1912, The Titanic hit an iceberg and sank.

Mobile World Congress players would like Facebook alternatives
Mobile World Congress players would like Facebook alternatives

Gideon Spanier

Mark Zuckerberg's Mobile World Congress appearance kicked off a debate among delegates about his company's mobile ad market dominance and the power of ad-blocking, Gideon Spanier writes.

Is programme finance distorting the TV ad market?
Is programme finance distorting the TV ad market?

Gideon Spanier

This kind of investment can help shows get made at a time of budget cuts at broadcasters, Gideon Spanier writes.

The warning is clear: make better ads or get blocked
The warning is clear: make better ads or get blocked

Gideon Spanier

The battle lines are being redrawn in the mobile advertising wars.

Can ad agencies rival consultancies?
Can ad agencies rival consultancies?

In making its move into consultancy, Abbott Mead Vickers BBDO opens up another front in the war between adland and the management gurus.

Team-work is key to success - even for galácticos
Team-work is key to success - even for galácticos

Maisie McCabe

What's the most important ingredient for a management team's success?

How an Aardman director created a journey through Stephen Hawking's mind
How an Aardman director created a journey through Stephen Hawking's mind

Will Studd created "inside his head", an animation for BBC Radio 4 to accompany Stephen Hawking's Reith Lecture.

Diary: Spinning (red) top
Diary: Spinning (red) top

Ashley Highfield, the chief executive of Johnston Press, is putting on a brave face about spending £24 million to acquire i, the 40p daily paper, just as Trinity Mirror prepares to spoil the party with the launch of a rival title, costing 50p.

History of advertising: No 163: Campbell's marbles
History of advertising: No 163: Campbell's marbles

They say the camera never lies but, in advertising photoshoots during the 60s, it frequently did.

On the Campaign couch: does every product need to advertise?
On the Campaign couch: does every product need to advertise?

Jeremy Bullmore

Do you agree with the belief that some products are so good they don't need to advertise?

Tech viewpoint on cross-screen
Tech viewpoint on cross-screen

Nick Reid

The power of sight, sound and motion continues to be the strongest storytelling tool and marketers' bedrock for nearly all media campaigns.

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