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Goodstuff wins media business for Spotify 11 February 16, Gideon Spanier Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop. | |
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Technology giants doing wrong? It makes me mad 11 February 16, Marc Mendoza What a palaver. Google executives are grilled by MPs to justify why the world's most valuable company pays a lower percentage of tax than just about anyone in the UK, a few weeks after its £130 million... read more | |
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Tech viewpoint on mobile 11 February 16, Graham Moysey Mobile is everywhere. This is the key theme for the upcoming Mobile World Congress in Barcelona - and, with consumer consumption of mobile media rising faster than ever (mobile is expected to hit 29 per... read more | |
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11 February 16 |
IAB report proves people are making less tea |
Our friends at the Internet Advertising Bureau have released some baffling research to announce the "decline of the TV-centric living room". You can read it here, but their main point is... read more |
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11 February 16 |
The Daily Poke: A real peach |
If, like everyone in the known universe, you check your Facebook, Instagram, Twitter and other social media accounts twenty thousand times a day, it may feel as if there's no room in your life for another... read more |
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11 February 16 |
5 things CMOs can learn from mobile-first app brands: Part 4 |
Part four in a week-long series about the impact of mobile-first app brands. Let's take a deeper look into how mobile-first app brands have impacted the nature of shopping. Emerging commerce-related... read more |
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11 February 16 |
Level-up advertising with mobile gaming solutions |
On your next commute, look around at what others are doing to occupy themselves on their journey. Chances are, you will see people focused intently on their hand-held screens as they play mobile games... read more |
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11 February 16 |
Three ways brands can make apps popular and profitable |
With a growing number of app users in the UK (43.2 million mobile app users predicted by the end of June 2016) app development is no longer the preserve of tech entrepreneurs but rather a high-revenue... read more |
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11 February 16 |
Why CRO makes creative sense |
The more consumer behaviour research we do and the further we explore the cognitive processes of how people interpret advertising, the more I find myself taking pics of those large billboards on tube platforms... read more |
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10 February 16 |
All you need on Valentine's Day is a Paul McCartney Moji |
Sir Paul McCartney has teamed up with Skype to create a set of love-inspired Mojis for Valentine's Day. The ex-Beatle has written a series of melodies to match the amorous Mojis, which can be sent... read more |
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