Thursday, 11 February 2016

Twitter's ad revenue up 48%; Goodstuff wins Spotify media; 'WhatsYapp' smart collar translates dogs' thoughts

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Brand Republlic
Digital PM brought to you by The Wall 11th February
 
Twitter's ad revenue up 48% but user growth stalls for first time

Twitter's ad revenue up 48% but user growth stalls for first time

11 February 16, Omar Oakes

Twitter has reported a $521.03 million (£358.65 million) net loss for trading in 2015 and, for the first time, no growth in its user numbers.

 
Goodstuff wins media business for Spotify

Goodstuff wins media business for Spotify

11 February 16, Gideon Spanier

Goodstuff Communications has won Spotify's media planning and buying account in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop.

 
Ocado's Fetch develops 'WhatsYapp' smart collar to translate dogs' thoughts

Ocado's Fetch develops 'WhatsYapp' smart collar to translate dogs' thoughts

11 February 16, Matthew Chapman

Ocado-owned Fetch will begin developing a 'WhatsYapp' motion-sensing device that aims to let dog owners know what their pet is thinking.

 
How the Internet of Things will open up a new relationship between brands and consumers

How the Internet of Things will open up a new relationship between brands and consumers

11 February 16, Daniele Fiandaca

Brands are cottoning onto the idea that they can use smart products to continue a relationship with consumers after purchase, writes Daniele Fiandaca, co-founder of Creative Social.

 
Technology giants doing wrong? It makes me mad

Technology giants doing wrong? It makes me mad

11 February 16, Marc Mendoza

What a palaver. Google executives are grilled by MPs to justify why the world's most valuable company pays a lower percentage of tax than just about anyone in the UK, a few weeks after its £130 million... read more

 
Say anything about Twitter but at least it will pay tax

Say anything about Twitter but at least it will pay tax

11 February 16, Gideon Spanier

No-one likes Twitter at the moment. Writing this ahead of Twitter's annual results, which were due late on Wednesday, it is clear that there are problems, with an exodus of senior US talent and the share... read more

 
Tech viewpoint on mobile

Tech viewpoint on mobile

11 February 16, Graham Moysey

Mobile is everywhere. This is the key theme for the upcoming Mobile World Congress in Barcelona - and, with consumer consumption of mobile media rising faster than ever (mobile is expected to hit 29 per... read more

 
 
11 February 16
IAB report proves people are making less tea

Our friends at the Internet Advertising Bureau have released some baffling research to announce the "decline of the TV-centric living room". You can read it here, but their main point is...

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11 February 16
The Daily Poke: A real peach

If, like everyone in the known universe, you check your Facebook, Instagram, Twitter and other social media accounts twenty thousand times a day, it may feel as if there's no room in your life for another...

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11 February 16
5 things CMOs can learn from mobile-first app brands: Part 4

Part four in a week-long series about the impact of mobile-first app brands. Let's take a deeper look into how mobile-first app brands have impacted the nature of shopping. Emerging commerce-related...

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11 February 16
Level-up advertising with mobile gaming solutions

On your next commute, look around at what others are doing to occupy themselves on their journey. Chances are, you will see people focused intently on their hand-held screens as they play mobile games...

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11 February 16
Three ways brands can make apps popular and profitable

With a growing number of app users in the UK (43.2 million mobile app users predicted by the end of June 2016) app development is no longer the preserve of tech entrepreneurs but rather a high-revenue...

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11 February 16
Why CRO makes creative sense

The more consumer behaviour research we do and the further we explore the cognitive processes of how people interpret advertising, the more I find myself taking pics of those large billboards on tube platforms...

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10 February 16
All you need on Valentine's Day is a Paul McCartney Moji

Sir Paul McCartney has teamed up with Skype to create a set of love-inspired Mojis for Valentine's Day. The ex-Beatle has written a series of melodies to match the amorous Mojis, which can be sent...

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