Viacom awards UK media to PHD; JWT creates documentary for BBC; Trevor Beattie on Muhammad Ali; Jacob’s new campaign by Grey; Three to block mobile ads; TV trading under the microscope; Mobile World Congress

View in web browser | Add to safe senders list Campaign Daily Fix February 19, 2016

Latest news Channel 5 owner Viacom hands PHD £15m UK media account Gideon Spanier Viacom, the owner of Channel 5 and MTV, has appointed PHD as its UK media agency after consolidating its planning and buying for all its TV channels for the first time. JWT creates first documentary about world's most powerful women Grace Caffyn J Walter Thompson's entertainment arm has created its first documentary series - about the world's most powerful women - for BBC World News. Heroes: Muhammad Ali by Trevor Beattie Trevor Beattie In the first of a new series on people who inspired and influenced adland's great and good, Trevor Beattie looks at the philosophy of The Greatest. Jacob's gets 'crackin' with biggest ad campaign for decade Grace Caffyn Jacob's, the cracker brand owned by United Biscuits, has launched a £15 million ad campaign - its biggest in ten years - after handing Grey London its creative account last year. Three to block mobile ads at European network level Omar Oakes Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. TV trading deals under the microscope Gideon Spanier A veteran media auditor is questioning the rise of TV shows funded by agencies and advertisers. Déjà vu? Bernie Sanders campaign draws parallels with Obama Benedict Pringle Benedict Pringle, the founder of politicaladvertising.co.uk and a new business director at Abbott Mead Vickers BBDO, on the viral campaign film for Democratic presidential hopeful, Bernie Sanders. Mobile World Congress 2016: what to expect Ben Phillips Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile. Northern & Shell poaches Havas Media's Amy Brown as trading director Gideon Spanier Northern & Shell has recruited Amy Brown, the head of trading performance at Havas Media, to be the publisher's trading director and plans to create 40 new roles for digital journalists. Is the creative of the future a computer? Todd Wasserman Programmatic creative may be the beginning of "artificial creativity" VCCP hires MullenLowe Profero's head of planning James Swift VCCP has hired MullenLowe Profero's head of planning, Gethin James, as a senior planner. Cannes Lions wants input on talent challenges Staff Ahead of Cannes Lions 2016 and the launch of The Cannes Lions School, the organisers of the festival are conducting a survey to understand the recruitment and retention challenges facing the industry. Campaign Viral Chart: million shares for OK GO 'Zero Gravity' music video Gurjit Degun The band teamed up with S7 Airlines, the Russian airline, to film its latest video in a plane. Telegraph hires Yahoo's Robert Bridge as first chief customer officer Omar Oakes Telegraph Media Group has appointed Yahoo's Robert Bridge as the publisher's chief customer officer, in a newly created role. Dogs Trust celebrates quiet heroes in an increasingly web-obsessed world Matthew Chapman Dogs Trust is celebrating the 'quiet heroes' in a heart-wrenching TV ad as it battles against the growth of people buying dogs online. The Work Asics "want it more" by 180 Amsterdam There are shades of Nike and its "Just do it" mantra in Asics' new global campaign urging wannabe athletes to "want it more". Renault "be moved, not driven" by Publicis London It has been 25 years since the Renault Clio went on sale in the UK - and, to mark the occasion, the brand has commissioned its first UK-created ad in seven years. Editor's pick Lévy: pay us our due Kate Magee Maurice Lévy on the remuneration model and why agencies and clients must make a stand together. Why are agencies picky about pitches? Many agencies will no longer accept being the "wild card" on a pitchlist. An evening with Bullmore: the 16 best bits Presented by Campaign and RedSofa Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore.  Also in the news Twitter bolsters customer service with new DM and feedback tools Matthew Chapman Twitter has launched direct message and customer feedback tools as it seeks to improve its customer service offering. Kiss and Heat in Brit Awards radio tie-up Grace Caffyn Bauer Media will unite its commercial radio stations for the first time for ‘Live at The Brits’. Adidas customers express their outrage as Yeezy Boost 350 sells out in Europe Shona Ghosh Customers had a second shot at buying the black edition of the Yeezy Boost 350 shoe, part of Adidas' collaboration with Kanye West. Puma proclaims 'future is female' as sales boosted by Rihanna partnership Matthew Chapman Puma has proclaimed the 'future is female' as it increases it focuses on women after signing up Rihanna as brand ambassador and creative director. Campaign Jobs Senior Strategist - Independent Media Agency £60000 - £75000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director 3 month Contract to perm - £50k pro rata salary + bens Ann Sharman Recruitment, London (Central), London (Greater) Account Manager Competitive Package + Benefits Ormonde Associates, London (Central), London (Greater) Account Director - Corporate Communications Agency £53,000 - £60,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater)

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