marketing your business online: Media AM - Channel 5 rebrands, UKTV unveils new look for W channel

Wednesday, 10 February 2016

Media AM - Channel 5 rebrands, UKTV unveils new look for W channel

Media AM Bulletin


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10th February 2016

Viacom rebrands Channel 5 portfolio

Viacom is rebranding the Channel 5 TV and digital portfolio.

UKTV unveils new look of rebranded W channel

UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.

MEC chief warns 'Mediapalooza' of client reviews is 'the new normal'

The boss of one of the world's leading media agencies has warned that last year's "Mediapalooza" when an unprecedented number of big clients put their accounts up for review at the same time "is now the new normal".

Another Virgin Media ad starring Usain Bolt banned over 'misleading' broadband claim

A Virgin Media TV ad featuring Usain Bolt, the Olympic champion sprinter, has been banned for making "misleading claims" about broadband speeds compared to Sky and BT.

Maxus takes aim at management consultancies with new division

Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.

10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it?
Presented by Adobe and Brand Republic Insight

Viacom and Snapchat agree international ad sales and content deal

Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.

Don't rely too much on tech. It's smarter to be 'media-neutral'

Agencies and brands are discovering that digital and data won't solve every marketing problem, warns Hayley McRae of The Village Communications.

Google has plenty of arrows in its quiver in battle with Facebook

Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.

Super Bowl 50: which brands flew and flopped on social media?

This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.

How brands can win the ad tech power game

Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.

My Media Week: Karl Weaver

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.