Thursday, 18 February 2016

Golin buys Brooklyn Brothers; Twitter unveils Gif button; C4 accused of conflict over deal with Group M

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Brand Republlic
Daily News 18th February
 
Golin buys Brooklyn Brothers

Golin buys Brooklyn Brothers

18 February 16, Kate Magee

Creative agency will keep its name after estimated £35 million sale to PR company.

 
Twitter unveils dedicated button to make GIF sharing easier... and more

Twitter unveils dedicated button to make GIF sharing easier... and more

18 February 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
BA shifts social brief from SapientNitro to Cedar

BA shifts social brief from SapientNitro to Cedar

18 February 16, Gurjit Degun

British Airways has moved its UK social media account from SapientNitro to Cedar, the content marketing agency.

 
Brand Republic Digital Awards extends entry deadline

Brand Republic Digital Awards extends entry deadline

18 February 16, Susan Billinge

The deadline for the Brand Republic Digital Awards has been extended to 10 March. Submit your entries and join the Republic.

 
Can apps like Mondo rescue consumers from banking's inertia?

Can apps like Mondo rescue consumers from banking's inertia?

18 February 16, Daniel Farey-Jones

One of the new crop of mobile-led banking start-ups trying to prise customers away from the big brands made a splash this week by giving people the chance to invest in its shares.

 
C4 accused of conflict over deal with Group M

C4 accused of conflict over deal with Group M

18 February 16, Gideon Spanier

A veteran media auditor has accused Channel 4 of a conflict of interest over its programme finance deal with Group M - a claim rejected by the two parties.

 
Iglo calls review of Euro advertising

Iglo calls review of Euro advertising

18 February 16, Gurjit Degun

Iglo Group, which owns frozen-food brands including Birds Eye and Findus, is reviewing its European creative business.

 
Mahoney takes CCO role at O&M London

Mahoney takes CCO role at O&M London

18 February 16, Maisie McCabe

 
Outdoor Plus strikes Piccadilly Underpass deal

Outdoor Plus strikes Piccadilly Underpass deal

18 February 16, Gideon Spanier

xOutdoor Plus has won the right to set up digital billboards for the first time at both ends of the Piccadilly Underpass by London's Hyde Park Corner.

 
MAA kicks off 'fundamental review' of its role

MAA kicks off 'fundamental review' of its role

17 February 16, Grace Caffyn

The Marketing Agencies Association has announced a 'fundamental review' of its role in the industry.

 
Cheil Worldwide picks Simon Hathaway to lead consolidated retail arm

Cheil Worldwide picks Simon Hathaway to lead consolidated retail arm

18 February 16, Omar Oakes

Cheil Worldwide is consolidating its various retail units into a single global retail arm under one brand.

 
Mirror's New Day is smart to copy Daily Mail

Mirror's New Day is smart to copy Daily Mail

18 February 16, Grant Feller

Grant Feller, a media consultant and former Daily Mail and Daily Express executive, on the Daily Mirror's planned 20p tabloid launch and the print demise of The Independent.

 



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