Thursday 11 February 2016

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Media AM Bulletin

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Media AM Bulletin
11th February 2016
Magazine ABCs: Women's weeklies fall 11.4%
Magazine ABCs: Women's weeklies fall 11.4%
Women's magazines took a hammering as six-monthly circulation figures showed sales of weekly titles fell 11.4 per cent year on year and monthlies including Vogue and Glamour saw significant falls.
Magazine ABCs: ShortList leads men's mags for print/digital
Magazine ABCs: ShortList leads men's mags for print/digital
ShortList has the highest combined print and digital circulation of any men's magazine in the UK and Ireland at 505,562, according to figures from the Audit Bureau of Circulations.
Magazine ABCs: Top 100 for second half of 2015
Magazine ABCs: Top 100 for second half of 2015
The UK's most actively purchased magazines and digital editions have been revealed for the second half of 2015.
10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it?
Presented by Adobe and Brand Republic Insight
MPs claim Google tax row will harm UK staff morale
MPs claim Google tax row will harm UK staff morale
MPs have suggested that Google's tax avoidance row is harming the morale of its 4,000 UK employees and that it will undermine staff retention.
Johnston Press and ESI Media confirm talks over sale of i newspaper
Johnston Press and ESI Media confirm talks over sale of i newspaper
Johnston Press has said it is in "late stage discussions" with Independent Print, the company owned by the Lebedevs, over the sale of i newspaper for £24 million.
Publicis Groupe's UK revenues dropped by 4.4% in 2015
Publicis Groupe's UK revenues dropped by 4.4% in 2015
Publicis Groupe saw a 4.4 per cent decline in revenue in the UK in 2015, according to its full year results, released this morning.
Latest blogs
Super Bowl 50: which brands flew and flopped on social media?
Super Bowl 50: which brands flew and flopped on social media?
This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.
How brands can win the ad tech power game
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.
My Media Week: Karl Weaver
My Media Week: Karl Weaver

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.

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