Monday 15 February 2016

Dentsu Aegis Network reports 9.4% growth for 2015; Netmums founder and ITV launch vlogging website for millennial mums

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Brand Republlic
Daily News 15th February
 
Dentsu Aegis Network reports 9.4% growth for 2015

Dentsu Aegis Network reports 9.4% growth for 2015

15 February 16, Omar Oakes

Dentsu Group has posted revenue of YEN 818.57 billion (£4.96 billion) for 2015 - a 12.8 per cent year on year increase.

 
Netmums founder and ITV launch vlogging website for millennial mums

Netmums founder and ITV launch vlogging website for millennial mums

15 February 16, Matthew Chapman

Netmums founder Siobhan Freegard has launched a vlogging website populated with content from millennial mums and backed by ITV.

 
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

12 February 16, Gideon Spanier

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and... read more

 
Empire to launch three-day sponsored movie fans event at O2

Empire to launch three-day sponsored movie fans event at O2

15 February 16, Omar Oakes

Empire, the movie magazine published by Bauer Media, will launch a three-day sponsored event at The O2 later this year.

 
Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

12 February 16, Gurjit Degun

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

 
Media industry reacts to closure of Independent print titles

Media industry reacts to closure of Independent print titles

12 February 16,

Media industry figures mourn the death of The Independent but say there was an inevitability about going digital-only after the sale of i to Johnston Press.

 
How the consumer magazine ABCs will affect key brand sectors

How the consumer magazine ABCs will affect key brand sectors

12 February 16, Dave Mulrenan

It's that time of year again when media owners either celebrate or commiserate on the last six months' circulation performance. ZenithOptimedia's joint head of investment looks behind the numbers.

 
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

12 February 16, Gideon Spanier

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their... read more

 
Tide dedicates a Valentine's love song to messy romance

Tide dedicates a Valentine's love song to messy romance

12 February 16, I-Hsien Sherwood

A smooth-talking DJ dedicates spots to foods we love that hurt our clothes so bad

 
Asda's Valentine's Day app lets lovebirds send their heartbeats

Asda's Valentine's Day app lets lovebirds send their heartbeats

12 February 16, Shona Ghosh

Asda has released its first non-grocery app in time for Valentine's Day, letting users send their heartbeat as a message to their loved one.

 



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