Thursday 18 February 2016

Golin buys Brooklyn Brothers; Mahoney takes CCO role at O&M; Iglo calls Euro ad review; C4 accused of conflict over Group M deal; Droga5 to hire Dylan Williams; ITV media review; BA; Havas Media Group; Johnston Press

Campaign Daily Fix

Campaign Daily Fix
February 18, 2016

Latest news

Golin buys Brooklyn Brothers
Golin buys Brooklyn Brothers

Kate Magee

Creative agency will keep its name after estimated £35 million sale to PR company.

Mahoney takes CCO role at O&M London
Mahoney takes CCO role at O&M London

Maisie McCabe

Ogilvy & Mather London has appointed Mick Mahoney, the former executive creative director at Rainey Kelly Campbell Roalfe/Y&R, as its chief creative officer. He replaces Gerry Human.

Iglo calls review of Euro advertising
Iglo calls review of Euro advertising

Gurjit Degun

Iglo Group, which owns frozen-food brands including Birds Eye and Findus, is reviewing its European creative business.

C4 accused of conflict over deal with Group M
C4 accused of conflict over deal with Group M

Gideon Spanier

A veteran media auditor has accused Channel 4 of a conflict of interest over its programme finance deal with Group M - a claim rejected by the two parties.

Droga5 London to hire Dylan Williams
Droga5 London to hire Dylan Williams

Kate Magee and James Swift

Dylan Williams, the Publicis Worldwide global chief strategy and innovation officer, is set to become Droga5 London's latest star hire.

Publicis recruits McCabe to fill strategy role
Publicis recruits McCabe to fill strategy role

Kate Magee

Publicis Worldwide has appointed Leo Burnett's Mick McCabe as its new global chief strategy officer. McCabe is currently the chief strategy officer at Leo Burnett in the US.

ITV seeks agency to handle media planning and buying
ITV seeks agency to handle media planning and buying

James Swift

ITV is reviewing its media planning and buying account, putting Mindshare on alert.

BA shifts social brief from SapientNitro to Cedar
BA shifts social brief from SapientNitro to Cedar

Gurjit Degun

British Airways has moved its UK social media account from SapientNitro to Cedar, the content marketing agency.

Frampton named UK CEO of Havas Media Group
Frampton named UK CEO of Havas Media Group

Gideon Spanier

Havas has promoted Paul Frampton to UK & Ireland chief executive of Havas Media Group.

Johnston calls for print ad sales rejig
Johnston calls for print ad sales rejig

Gideon Spanier

Johnston Press has called on newspaper groups to consider pooling their print ad sales to improve their negotiating position with advertisers following its acquisition of i.

Anomaly London hires Joe Corcoran as a creative director
Anomaly London hires Joe Corcoran as a creative director

James Swift

Anomaly London has hired a new creative director from Wieden & Kennedy London.

Heineken hands place on global roster to 101
Heineken hands place on global roster to 101

Gurjit Degun

Heineken, the Dutch brewer, has added 101 to its global roster to handle strategy and creative activity without a pitch.

The & Partnership to investigate ad fraud
The & Partnership to investigate ad fraud

The & Partnership is holding an investigation into the scale and impact of ad fraud, amid concerns that the problem could be more serious than reported.

AMV establishes consulting division headed by Pinkess
AMV establishes consulting division headed by Pinkess

James Swift

Abbott Mead Vickers BBDO has set up a consulting arm to help clients adapt to changes in marketing.

Outdoor Plus strikes Piccadilly Underpass deal
Outdoor Plus strikes Piccadilly Underpass deal

Gideon Spanier

Outdoor Plus has won the right to set up digital billboards for the first time at both ends of the Piccadilly Underpass by London's Hyde Park Corner.

Nestle Waters picks Vivid Brand for Perrier global retail marketing
Nestle Waters picks Vivid Brand for Perrier global retail marketing

Kate Magee

Nestle Waters has appointed Vivid Brand to handle the global retail marketing account for its sparkling mineral water brand Perrier.

MEC retains SAB Miller's £50m European media account
MEC retains SAB Miller's £50m European media account

Gideon Spanier

MEC has retained the £50 million European media planning and buying account for brewing giant SABMiller after a competitive pitch.

MAA kicks off 'fundamental review' of its role
MAA kicks off 'fundamental review' of its role

Grace Caffyn

The Marketing Agencies Association has announced a 'fundamental review' of its role in the industry.

ASA Council appoints ex-Mothers' Union boss Bailey
ASA Council appoints ex-Mothers' Union boss Bailey

Grace Caffyn

Reg Bailey, the former chief executive of the Mothers' Union and government advisor on childhood, has been appointed to the Advertising Standards Authority Council.

The Work

GameStore
GameStore "better chances with GameStore" by Abbott Mead Vickers BBDO

Life's hopeless situations are given a humorous spin in a campaign for The National Lottery's instant-win games brand, GameStore.

Maoam
Maoam "full on till it's gone" by Isobel

Maoam, the confectionery brand owned by Haribo, is launching a TV campaign in the UK.

Editor's pick

Heroes: Muhammad Ali by Trevor Beattie
Heroes: Muhammad Ali by Trevor Beattie

Trevor Beattie

In the first of a new series on people who inspired and influenced adland's great and good, Trevor Beattie looks at the philosophy of The Greatest.

Private View: Wayne Deakin and Cilla Snowball
Private View: Wayne Deakin and Cilla Snowball

AKQA's executive creative director and Abbott Mead Vickers BBDO's group chairman and group chief executive review ads by Canal+, the Army, Cafod, Unicef and Diesel.




An evening with Bullmore: the 16 best bits Presented by Campaign and RedSofa Adland's finest gather around the RedSofa for an evening of smiles and wisdom with the wise uncle of advertising - Jeremy Bullmore. 


Also in the news

Cheil Worldwide picks Simon Hathaway to lead consolidated retail arm
Cheil Worldwide picks Simon Hathaway to lead consolidated retail arm

Omar Oakes

Cheil Worldwide is consolidating its various retail units into a single global retail arm under one brand.

Mirror's New Day is smart to copy Daily Mail
Mirror's New Day is smart to copy Daily Mail

Grant Feller

Grant Feller, a media consultant and former Daily Mail and Daily Express executive, on the Daily Mirror's planned 20p tabloid launch and the print demise of The Independent.

Government slammed for spending millions on living wage advertising
Government slammed for spending millions on living wage advertising

Catherine Lafferty

The government has forked out almost £5m on ads for the National Living Wage campaign, which would pay hundreds of people's wages for the next year, the Liberal Democrats have said.

Apple CEO praised for rejecting FBI's request to build 'backdoor' into iPhone
Apple CEO praised for rejecting FBI's request to build 'backdoor' into iPhone

Khidr Suleman

Chief executive Tim Cook published an open letter on the Apple website yesterday (16 February) revealing that the FBI has asked the firm to build a new version of iOS so the bureau can bypass existing security.

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Account Director 3 month Contract to perm - £50k pro rata salary + bens Ann Sharman Recruitment, London (Central), London (Greater)
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