Media AM - Viacom and Snapchat in ad deal, Cannes Lions owner Ascential launches IPO

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09th February 2016

Viacom and Snapchat agree international ad sales and content deal Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform. Cannes Lions owner Ascential launches £800m IPO Senior managers at Cannes Lions owner Ascential are in line for multi-million pound share windfalls after it confirmed the pricing of its £800 million stock market debut. Google has plenty of arrows in its quiver in battle with Facebook Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude. IPG Mediabrands buys UK mobile ad developer Mubaloo Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum. Don't rely too much on tech. It's smarter to be 'media-neutral' Agencies and brands are discovering that digital and data won't solve every marketing problem, warns Hayley McRae of The Village Communications. Super Bowl 50: which brands flew and flopped on social media? This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance. 10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it? Presented by Adobe and Brand Republic Insight Premier League gives lion a makeover as it waves goodbye to Barclays The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years. BT was busiest TV advertiser in January BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time. Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers. Latest blogs How brands can win the ad tech power game Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast. My Media Week: Karl Weaver From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions. My Media Week: Piers North A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales. Agency Sales Director - exciting multi-platform tech , Ultimate Asset £70000 - £90000 per annum + strong bonus, West End Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Digital Sales Exec/Manager - top video network , MediaMigo Recruitment Limited £30-40k basic + comms + benefits (inc unique london office!), West London AV/TV Buying Exec - Major UK Agency! , MediaMigo Recruitment Limited £25-30k dep on experience + benefits (eg pension/percy club/opp to job swap abroad), London (Central), London (Greater) Sales Manager , Media IQ Recruitment Up to £50k + Uncapped Commission, London (Central), London (Greater)

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