Premier Inn kicks off review, Body Shop releases royal spoof for Mother's Day, Facebook unveils new ad platform

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Latest news Premier Inn kicks off advertising review Omar Oakes Premier Inn is putting its advertising account up for review, putting Rainey Kelly Campbell Roalfe/Y&R on alert. 'Prince Charles' laments ruined roses in Body Shop's Mother's Day spoof Omar Oakes The Body Shop has launched a comic take on how the royal family would spend Mother's Day in a new online campaign. Facebook launches ad platform to help brands create 'immersive' ads Gurjit Degun Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences. Trinity Mirror launches £5m ad campaign for The New Day Gurjit Degun Trinity Mirror has launched a £5 million ad campaign encouraging people to "seize the new day" as its new national paper is set to hit newstands on Monday. Dave Dye's Huge Generalisations: making connections with actual audiences Dave Dye J Walter Thompson's Dave Dye tells the story of a 75-year-old comedian as an example of how to truly connect with audiences. Watch: 30 years of Fairy ads by Grey London Grace Caffyn Grey London has parted ways with Fairy after more than three decades with the brand. Here - donning our rubber gloves - we dive into the agency's most memorable ads. Mobile World Congress 2016: five key takeaways Ben Phillips Ben Phillips, MediaCom's global head of mobile, explains what brands need to do in order to develop their mobile approach. Watch: behind Pearson's 'project literacy' campaign Helen Hoddinott Campaign spoke to the actress and model Lily Cole and John Bird, the founder of The Big Issue, about Pearson's global effort to combat illiteracy. Macmillan Cancer Support adds Aesop to agency roster Grace Caffyn Macmillan Cancer Support has added Aesop to its roster of creative agencies. Guide Dogs appoints Zone for social media strategy Grace Caffyn Guide Dogs, the UK charity for blind and partially sighted people, has appointed Zone for a new social media strategy brief after a competitive pitch. Havas claims another record year as revenue climbs 17% Omar Oakes Havas' revenue in 2015 rose by 17.3 per cent year-on-year to 2.19 billion (£1.73 billion), as its chief executive, Yannick Bolloré, hailed "another record year". The7stars ranked fourth in Sunday Times' top 100 small companies Omar Oakes For the fourth consecutive year, the7stars has been named among The Sunday Times' top five best small companies to work for. The Work World's talking about: MotoRepellent Thailand experienced a huge increase in cases of dengue fever in 2015 - conservative estimates suggest more than 130,000 cases and almost 140 fatalities. Private view: John Treacy and Andy Nairn Proximity's John Treacy and Lucky Generals' Andy Nairn review ads from Museum of Childhood, Mattessons, Volkswagen, Airbnb, and BBH. Editor's pick Top ten talks from TED 2016 Kevin Chesters For planners, nothing gets the brain cells fizzing quite like the TED conference. After taking in 100 of the stimulating talks and demos last week, our man in Vancouver, Kevin Chesters, picks out those you simply cannot afford to miss. Change mentality drives Paul Frampton's rise at Havas Media Group Gideon Spanier The new HMG UK and Ireland chief executive is focusing on content and social as he aims to grow agency billings to €1 billion by 2020, Gideon Spanier writes. A view from Dave Trott: the sunk cost heuristic Dave Trott In 1912, The Titanic hit an iceberg and sank. Aerial Awards: January's Winner Presented by Campaign and Radiocentre Mark Goodwin, creative director at M&C Saatchi on the haunting radio ad he couldn't forget.  Campaign Jobs Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London

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