marketing your business online: O2 CEO Dunne on 'intrusive' mobile ads; Trinity Mirror to launch The New Day next week; AOL; Unruly; Mobile World Congress; McVitie’s

Monday 22 February 2016

O2 CEO Dunne on 'intrusive' mobile ads; Trinity Mirror to launch The New Day next week; AOL; Unruly; Mobile World Congress; McVitie’s

Media AM Bulletin


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22nd February 2016

O2 CEO Dunne urges industry to unite over 'intrusive' mobile ads

The chief executive of O2 has warned that the current environment for mobile advertising "is not tenable" because it is too intrusive and the ad industry must unite to produce more "lean advertising".

Trinity Mirror to launch print title The New Day next week

Trinity Mirror will publish the first edition of its new print newspaper, The New Day, from next week, the publisher has announced.

AOL Platforms & Advertising names Connon as first chief mobile officer

Mark Connon, the executive vice president at Millennial Media, has become the chief mobile officer at AOL Platforms & Advertising.

Unruly's first project for News UK is NSPCC video to help parents talk about terrorism

The NSPCC urges parents to explain terrorism to their children in a new film being published on The Times' website.

Samsung brings out Mark Zuckerberg in ultimate virtual reality marketing stunt

Samsung surprised attendees of its annual 'Unpacked' event at Mobile World Congress this year by wheeling out Mark Zuckerberg to endorse its efforts in virtual reality.

McVitie's Chocolate Digestives aims for younger market with kitten app and TV ad

McVitie's has unveiled its branded app and new TV ad as the brand aims its crowd-pleasing "sweeet" campaign for Chocolate Digestives at a younger market.

Pure TV brilliance from Warburtons The latest slice of TV excellence to scoop up a Thinkboxes award for TV advertising creativity.
Presented by Thinkbox and Marketing Magazine

Mobile World Congress 2016: what to expect

Beyond the excess of tapas and the tired feet, Mobile World Congress is an opportunity to reassess how mobile works for brands and how it can be more creative, says MediaCom's global head of mobile.

JWT creates first documentary about world's most powerful women

J Walter Thompson's entertainment arm has created its first documentary series - about the world's most powerful women - for BBC World News.

Channel 5 owner Viacom hands PHD £15m UK media account

Viacom, the owner of Channel 5 and MTV, has appointed PHD as its UK media agency after consolidating its planning and buying for all its TV channels for the first time.

Super Bowl 50: which brands flew and flopped on social media?

This year's American football spectacle showed the effectiveness of social activations – from free pizza from Papa Johns, to a $1m prize from Esurance.

How brands can win the ad tech power game

Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to conquer a key segment of a market that has grown – and continues to grow – very fast.

My Media Week: Karl Weaver

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.