Two views on the Uber rebrand: making tech human or self-delusional spin? + Volkswagen, Burberry & Amazon Fashion

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Marketing Daily , 05th February 2016

Two views on the Uber rebrand: making tech human or self-delusional spin? Volkswagen seeks to rebuild trust with new brand campaign Amazon Fashion sends up YouTube 'how to' videos with Portlandia's Fred Armisen Burberry celebrates Chinese New Year with WeChat gifts A view from Dave Trott: It's all down to heuristics, guv Creativity means less time on charts and more time doing Benetton campaign celebrates ethnic diversity in 'Face of the city' composite portraits Pokemon jumps the Super Bowl ad gun with a technicolour flying start Toyota turns up the metal for Prius Super Bowl ad PayPal's first Super Bowl ad tells the world, 'There's a New Money in Town' Ikea shows French boy fooling divorced parents in 'cooking is caring' film Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz Barbie and My Little Pony could team up in rumoured Mattel-Hasbro deal ... and more Pure TV brilliance from Warburtons: the Thinkboxes Awards for TV ad creativity  Presented by MARKETING & THINKBOX JOBS BOARD Senior Account Manager - Global Award-winning ATL Advertising Agency , Bamboo CrowdUp to £36k , London (Central), London (Greater) Digital Account Director - Brighton , PegasusCompetitive salary and benefits , Brighton, East Sussex Project Manager , Purple Consultancy£30000 - £40000 per annum , London Market Intelligence Manager| Dairy Company|West Midlands|35-55K , Elizabeth Norman International£35000 - £55000 per annum + Benefits , West Midlands Senior Digital Producer , Red Sofa London£50000.00 per annum , London

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