The ads that dominated the Super Bowl, Tesco launches Valentine's Day campaign, Trio chocolate brand returns

view in web browser           add to safe senders list February 8, 2016 Campaign Daily Fix

Latest news   Doritos' 'Ultrasound' ad takes Super Bowl 2016 shares crown, ending Budweiser's dominance Unruly Doritos 'Ultrasound' is the most shared ad of Super Bowl 2016, according to data supplied today by video ad tech company Unruly.       Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl Omar Oakes Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch.       Stars and sequels at Super Bowl 50 Matt Ian Everything felt a little more star-studded and self-deprecating this year, writes Droga5 group creative director       Tesco matches singles based on shopping basket contents for Valentine's Day push Ben Bold Tesco is playing Cupid with a Valentine's Day campaign based on a social experiment that aims to match prospective couples by analysing the contents of their shopping baskets.       Trio chocolate bar brand to return with digital campaign Gurjit Degun United Biscuits is bringing back Trio, the chocolate biscuit bar that was popular in the 90s for its catchy ad jingle.       UTV names George Galloway and Paul Ross among TalkRadio presenters Omar Oakes TalkRadio, the new station being launched by UTV Media next month, has announced George Galloway, Paul Ross and Julia Hartley-Brewer among its roster of presenters.       GoCompare.com unleashes Gio Compario on unsuspecting cab driver Omar Oakes GoCompare.com has again wheeled out its mascot tenor, Gio Compario, to front an ad campaign to promote the brand's new money comparison services.       Protein World plays the controversy card, but can it ride out all the Twitterstorms? Staff Are you beach body ready?" was the question asked by Protein World in its now infamous weight-loss supplement campaign on Tube poster sites last April.       Rustlers appoints Droga5 London to ad account James Swift Rustlers, the microwaveable burgers and sandwiches brand, has appointed Droga5 London as its creative agency in the UK.       Adidas champions female athletes in 'I'm here to create' campaign Matthew Chapman Adidas is highlighting unconventional forms of training in a series of spots featuring female sports icons, as part of the brand's 'I'm Here to Create' campaign.       BMW's latest ad falls short on style and the spirit of adventure Steve Hastings The ad for the X1 lacks seductive power as it gets bogged down in run-down of SUV's specs, says Steve Hastings.       Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim John Harrington Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers.       BT was busiest TV advertiser in January James Swift BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time.   The Work   Mattessons "the snackarchist" by Saatchi & Saatchi A geek who flouts minor rules is the poster boy for Mattessons' new campaign, which aims to change people's snacking habits.       Volkswagen "Then. Now. Always" By DDB Berlin Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign.   Editor's pick   New Saxton venture turns to psychological support Gideon Spanier Lighthouse's founder wants Psyched to develop media leaders through coaching and counselling, Gideon Spanier writes.       Is data the new sugar? Gurjit Degun We have only recently woken up to the risks of sugar consumption. Is this also the case with data, Gurjit Degun asks.   Is an in-house agency right for you? Presented by Brand Republic Insight and Screendragon Check out our handy decision making guide to find out if an in-house agency is the right move for your business Also in the news   No one remembers Coca-Cola's new strapline even when standing in front of it Georgina Brazier Coca-Cola recently unveiled a major global marketing campaign, changing its tagline from "Open Happiness" to "Taste the Feeling".       Playboy magazine is not-quite-squeaky clean, but will the brand keep its cultural cool? I-Hsien Sherwood Now lacking explicit nudity, the grandfather of girlie mags strives to stay relevant       Will social network Peach be fruitless or an enticing marketing opportunity? Matthew Chapman Now the dust has settled following the launch of social network Peach, Marketing takes a look at what worthwhile opportunities, if any, it offers brands.       Student animators produce 49 films for BBC TV Licensing 'excuses' contest Daniel Farey-Jones BBC TV Licensing has received almost 50 films after running a competition for animation students to illustrate some of the bizarre excuses people have made for not paying their TV licence fee.     Campaign Jobs     SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater) Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater) Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater)     See all jobs

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