Monday, 1 February 2016

Media AM - ESPN hires new head of UK ad sales, Amazon UK's sales smash past £6 billion

Media AM Bulletin

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Media AM Bulletin
01st February 2016
ESPN recruits Guardian's Coleman to lead UK ad sales
ESPN recruits Guardian's Coleman to lead UK ad sales
Sam Coleman, the former head of client sales at Guardian News & Media, has joined ESPN as its advertising sales director in the UK.
Amazon UK's annual sales hit £6.3 billion
Amazon UK's annual sales hit £6.3 billion
Amazon's UK sales smashed past the £6 billion mark last year despite tough times in British retailing, accounts show.
Facebook's stellar numbers show it is firing on all cylinders
Facebook's stellar numbers show it is firing on all cylinders
Facebook is strengthening its position in digital advertising and increasingly competing with Google on every level bar search, says Be Heard Group's Ian Maude.
Super Bowl 2016 ads: the best so far
Super Bowl 2016 ads: the best so far
Stalwarts such as Budweiser will again make an appearance during the big game, but there will also be new offerings from first-time Super Bowl advertisers like Amazon and Kia.
The advertising model is 'dead man walking': Four things we learnt at ABC Interaction
The advertising model is 'dead man walking': Four things we learnt at ABC Interaction
What does this year have in store for ad trading? This was the question being debated at the 10th annual ABC Interaction. From fraud and disruption to viewability and measurement, industry leaders share their key learnings from the day.
10 Reasons Why Cross-Channel Marketing is Not Rocket Science The modern-day customer path is not linear, the funnel is defunct, and brands are increasingly changing how they view the customer. So what can we actually do about it?
Presented by Adobe and Brand Republic Insight
Judges named for Thinkbox TV planning awards
Judges named for Thinkbox TV planning awards
Unilever, easyJet, Disney and Warner Bros. marketers will be among the judges for this year's TV Planning Awards.
Facebook paid 3.6% tax on profits outside of US last year
Facebook paid 3.6% tax on profits outside of US last year
Facebook paid a tax rate of just 3.6 per cent on profits outside America last year thanks to its offshore tax avoidance, accounts show.
Sony shifts bulk of global media into MediaCom
Sony shifts bulk of global media into MediaCom
Sony has moved the bulk of its global media into MediaCom following a competitive pitch, it is understood.
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