This week's most read news and best ad campaigns: Heineken wants men to drink less, R/GA sets out to inspire women, David Bowie's legacy

view in web browser add to safe senders list January 16, 2016 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Drink less and women will like you more, says Heineken James Swift Heineken turns to women to help curb men's drinking in a global ad that champions moderation. R/GA London sets up initiative to inspire women Gurjit Degun R/GA London has set up an internal group to help inspire women at the agency and in the marketing, advertising, digital and technology industries. David Bowie dies: Campaign looks at his creative legacy Omar Oakes David Bowie, the singer, actor and fashion icon, has died aged 69 after a battle with cancer. Campaign rounds up five of his memorable ads. Adam & Eve/DDB axes 'digital' from job titles Kate Magee Adam & Eve/DDB has dropped "digital" from all job titles as it claims the term is outdated. M&C Saatchi sells stake in ad agency Maisie McCabe UK management team jointly buy 30 per cent share of London advertising shop Lynx launches major rebrand aimed at slightly older, more sensitive men Omar Oakes Lynx, the male grooming brand, is trying to target the brand at a teenager's "older brother" as it launches a global ad. Revealed: mystery of the missing D&AD pencils James Swift The spate of D&AD pencil thefts that plagued adland this week was a stunt by Lucky Generals, who were working to promote the forthcoming awards show, Campaign can reveal. Dead people in ads: is it ever appropriate? Steven Bennett-Day It can be done well, but there are many examples of advertisers just getting it wrong, says the executive creative director of Havas Helia. Morrisons appoints Publicis London as lead creative agency Kate Magee Morrisons has confirmed the appointment of Publicis London as its lead creative advertising agency. Cheil London selects Caitlin Ryan as executive creative director James Swift Cheil London has appointed Caitlin Ryan as its new executive creative director. Chris Perry resigns as Wunderman UK chief executive Gurjit Degun Chris Perry, the UK chief executive at Wunderman, has stepped down from the role to "pursue other interests". Atomic hires Mr President's Dedman as first MD Omar Oakes Atomic London has appointed Polly Dedman, the business director at Mr President, to be the independent shop's first managing director. Pizza Hut's January offer is as big as a lightning strike, says new TV ad Omar Oakes A ventriloquist's dummy, a woman struck by lightning, and a man inexplicably empowered with magnetism feature in a humorous new ad campaign for Pizza Hut Delivery. BuzzFeed 'laundry fail' native ad banned by ASA Anjana Varsani A BuzzFeed article about Dylon, the clothes dye brand, has been banned by the ads watchdog for not being clearly identifiable as an advertorial. Your Move launches first TV ad by new creative agency Skinny Michelle Perrett Your Move, the estate agency chain, will launch its first TV ad tonight after appointing Manchester-based Skinny as its creative agency. Top Work Amazon "Thought it. Bought it" by Lucky Generals A chubby man doing yoga reminds one shopper about her roast turkey, while a woman's earrings jogs the memory of someone in need of curtain rings, in a new TV campaign for Amazon. Pick of the week: Moneysupermarket.com "epic wolf" by Mother Omar Oakes The latest ad in Moneysupermarket's "epic" series doesn't disappoint. Quality Street "what's in your tin?" by J Walter Thompson London After announcing itself as the start of Christmas in a December campaign, Quality Street is proclaiming its empty tins symbolise a return to normal life in a new London Underground campaign. Lynx "find your magic" by 72andSunny Amsterdam Lynx's new global campaign encourages men to throw off the shackles of conformity, as the brand seeks to augment its adolescent customer base with an older crowd. Heineken "moderate drinkers wanted" by Publicis Italy Heineken is pinning its hopes on women to get men to drink moderately. Fire Kills "check your smoke alarms" by Engine Instead of putting the frighteners on people by showing the devastation of a house fire, Engine has attempted to bring some levity to its first Fire Kills campaign for the Department for Communities and Local Government. Aldi "January challenge" by McCann Manchester Aldi's latest TV ad by McCann Manchester features a host of the Team GB Olympic hopefuls who are being sponsored by the German supermarket. Campaign Jobs Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Senior Account Manager £38000 - £42000 per annum + benefits The Great & The Good, London Account Manager £28000 - £32000 per annum + significant benefits The Great & The Good, London See all jobs

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