Idris Elba stars in Purdey's campaign; Visual trends set to dominate pop culture; PewDiePie forms YouTube 'squad'

View in web browser   |   Add to safe senders Daily News 15th January

Idris Elba stars in Britvic-owned Purdey's 'Thrive on' campaign 15 January 16, Ben Bold Multivitamin drink Purdey's has teamed up with actor Idris Elba for the 'Thrive on' campaign, marking owner Britvic's biggest ever marketing investment in the brand.   Girl sent to A&E after drinking Fruit Shoot, BT-EE merger gets green light, PewDiePie forms YouTuber 'squad' 15 January 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   From messthetics to surreality, 6 visual trends set to dominate popular culture in 2016 15 January 16, Paul Foster This year looks set to be one of dynamic and contrasting visual trends, says Paul Foster, senior director, creative content at Getty Images.   Watch rebrands to W 15 January 16, Gurjit Degun Watch, the UKTV entertainment channel, is rebranding to W.   Brands must select better partners to win in 2016 15 January 16, Sue Todd Sue Todd, the chief executive of Magnetic, reacts to the collection of "year ahead" essays published by Campaign this month.   IPA wins chartered status 14 January 16, James Swift The Institute of Practitioners in Advertising has been granted chartered status by the Privy Council.   This boy can? Lynx's repositioning in a fourth-wave feminist world 14 January 16, Shona Ghosh Unilever-owned male grooming brand Lynx, known as Axe outside the UK, has relaunched for the second time in its history, ditching its 'Lynx effect' shtick to appeal to the more sensitive man. Can it work?   Volkswagen 2011 Star Wars ad most-shared Super Bowl spot 14 January 16, Gurjit Degun Volkswagen's Star Wars ad from 2011 takes the top spot and four of Budweiser's ads featuring the iconic Clydesdale horses make it into the top ten.   What tech can learn from the death of the Motorola brand 14 January 16, Peter Dolukhanov It's been a long road but the Motorola name, at least for consumers, will be axed, writes Peter Dolukhanov, group chief technology officer of Karmarama and managing director of Nice Agency.   Toyota's 'hyper-targeted' Facebook ads know what interests you 14 January 16, Douglas Quenqua More than 100 videos with James Marsden form tailored combinations for each profile   Burberry's Apple and WeChat partnerships pay off as mobile drives most traffic 14 January 16, Ben Bold Mobile is fast becoming Burberry's most important digital sales channel, accounting for the 'majority' of traffic to Burberry.com.   Native advertising reimagined: Revcontent and ContentClick join forces Presented by Revcontent Native and content recommendation network Revcontent has joined forces with European counterpart ContentClick in a bid to "reimagine native advertising"                 Social Media Manager   £30000 - £35000 per annum Purple Consultancy, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Marketing Manager   competitive + benefits EE, London   Client Director   £50000 - £55000 per annum Purple Consultancy, London   Account Manager   £25000 - £32000 per annum Purple Consultancy, London               See all jobs

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