| |
| |
| |
| |
| The year ahead for digital agencies Matt Lodder To transform businesses in the connected age, agencies must combine strategic insights and bold ideas with the ability to execute. | |
| |
| |
| |
| |
| |
| |
| |
| The year ahead for planning Andy Nairn Agencies can take great leaps forward by channelling the entrepreneurial spirit of the planning pioneers and challenging the status quo, Andy Nairn says. | |
| |
| |
| |
| The year ahead for marketing Nina Bibby Brands mustn't take their eye off the customer at a time when it is easy to be blinded by the glare of shiny new tech products, Nina Bibby writes. | |
| |
| |
| |
| The year ahead for politics James Murphy While there is no election, 2016 is still a busy year, with issues such as HFSS marketing and Brexit directly impacting adland. | |
| |
| |
| |
| The year ahead for creativity Al MacCuish Frustrated with the status quo, expect more agencies to follow the lead of R/GA by taking risks and experimenting, Al MacCuish writes. | |
| |
| |
| |
| |
| |
| |
| |
| The year ahead for media agencies Tracy De Groose In a primarily digital world, media agencies need to collaborate, be relevant and truly demonstrate their value, Tracy De Groose suggests. | |
| |
| |
| |
| The year ahead for cultural trends Meabh Quoirin Our cultural landscape will be defined by technological developments - from the rise of the 'solo self' to more on-demand services. | |
| |
| |
| |
| The year ahead for television Richard Oliver There is much to look forward to over the next 12 months, but the spectre of a Channel 4 sell-off is hanging over the medium, Richard Oliver writes. | |
| |
| |
| |
| The year ahead for production Sally Campbell The industry should strive to make the year ahead one of inclusivity - both in terms of how we work and who we work with, Sally Campbell writes. | |
| |
| |
| |
| The year ahead for radio Phil Hall With people tuning in and brands keen to reach them, radio is well-placed to improve its share of adspend. Phil Hall explains what steps it must now take. | |
| |
| |
| |
| The year ahead for outdoor Glen Wilson The stage is set for a transformative year, thanks to significant investment, the Smart Cities initiative and robust audience data. | |
| |
| |
| |
| The year ahead for news brands Rob Lynam More people than ever are regularly consuming content from news brands. But turning those eyeballs into pound signs is the tricky bit, Rob Lynam says. | |
| |
| |
| |
| The year ahead for magazines Glyn Williams Supported by a marketing body for the first time, the industry will be focusing on new distribution models and revenue streams. | |
| |
| |
| |
| The year ahead for social media Jim Coleman Jim Coleman offers three considerations for those looking to create socially led, shareable campaigns that are powered by people. | |
| |
| |
| |
| The year ahead for technology Nick Shay Improving the consumer experience is top of the agenda - enhanced by innovations from virtual reality to 'madtech', Nick Shay writes. | |
| |
| |
| |
| The year ahead for customer engagement Mike Dodds Neither big data nor brilliant creative alone will elevate a brand. Discovering the sweet spot between them is the task facing agencies, Mike Dodds says. | |
| |
| |
| |
| The year ahead for mobile James Connelly Apps will become more integrated, while location marketing and virtual reality offer opportunities for brands, James Connelly predicts. | |
| |
No comments:
Post a Comment