R/GA sets up initiative to inspire women, Remembering David Bowie, Skoda hires CRM agency

view in web browser add to safe senders list January 12, 2016 Campaign Daily Fix

Latest news R/GA London sets up initiative to inspire women Gurjit Degun R/GA London has set up an internal group to help inspire women at the agency and in the marketing, advertising, digital and technology industries. David Bowie was as iconic as he was earconic Rob Schwartz The music legend was as much about the way things looked as the way things sounded Proximity wins Skoda's CRM business James Swift Skoda has picked Proximity London as its CRM agency for the UK, ending its 14-year relationship with AIS London. Ofcom criticises Comedy Central show for expletive-laden subtitles Anjana Varsani A comedy TV series had to be pulled from the air by Comedy Central after featuring expletives in its subtitles before the watershed during the school holidays. Remembering Bowie the tech innovator Dave McAnally From Bowienet to BowieBanc (yes, he had an Internet bank) the Thin White Duke was always pushing technology forward Japanese auto translator ad goes viral over sexual harassment accusations Faaez Samadi Logbar, maker of the Ili automatic translator device, was praised for its product but criticised for a "sexist" ad where a man asks women to kiss him. Sacla picks The Village Communications to handle UK media Anjana Varsani Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. Chris Broadbent named chief operating officer at MediaCom North Group Gurjit Degun Chris Broadbent, the chief business development officer at MediaCom Leeds, has become the chief operating officer at MediaCom North Group. D'Arcy: Facebook wants to be "better partners" with agencies in 2016 Douglas Quenqua As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says chief creative officer Branded content: a new emerging communications ecosystem Jon Wilkins Consumers don't care about the channels - it's all advertising to them, says the executive chairman of Karmarama. A tribute to Bowie's creative legacy: 'the world is a good deal less creative this morning' Craig Mawdsley As news of David Bowie's death surprised the world today, Craig Mawdsley, joint chief strategy officer of AMV BBDO, celebrates the creative contribution he made to the world - but his lasting legacy should be inspire entirely new ideas. WaterAid's interactive film switches between midwives in UK and Tanzania Anjana Varsani International charity WaterAid has launched its first interactive film highlighting the challenges overseas midwives face in maternity wards without access to safe water. The Work Amazon "Thought it. Bought it" By Lucky Generals A chubby man doing yoga reminds one shopper about her roast turkey, while a woman's earrings remind another of the curtain rings she needs to buy in a new TV campaign for Amazon. Fire Kills "check your smoke alarms" by Engine Instead of putting the frighteners on people by getting them to picture the devastation of a house fire, Engine has attempted to bring some levity to its first Fire Kills campaign for the Department for Communities and Local Government. Editor's pick The year ahead for creativity Al MacCuish Frustrated with the status quo, expect more agencies to follow the lead of R/GA by taking risks and experimenting, Al MacCuish writes. The year ahead for cultural trends Meabh Quoirin Our cultural landscape will be defined by technological developments - from the rise of the 'solo self' to more on-demand services. Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick Also in the news Lidl schools rivals at Christmas with 18.5% sales jump Daniel Farey-Jones Lidl's tills sucked £177m away from its rivals in the hard-fought Christmas quarter while Asda and Tesco faltered, according to survey data from Kantar. McDonald's gets fashionable for global packaging refresh Daniel Farey-Jones McDonald's has teamed up with the Miami International University of Art and Design to make a splash for its new packaging in the US. Sport England's 'This Girl Can' spurs 2.8m women into doing more exercise Ben Bold Sport England's 'This Girl Can' has encouraged 2.8m women into doing more exercise, a year after launch, according to the independent figures from research group TNS BRMB. Campaign Jobs Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Junior Resource Manager - Creative agency, up to £30K + fantastic benefits up to £30K + fantastic benefits Story Recruitment, London (Central), London (Greater) Senior Account Manager £38000 - £42000 per annum + benefits The Great & The Good, London See all jobs

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