Lynx launches major rebrand, Publicis wins Morrisons account, Advertisers lack mobile programmatic understanding

view in web browser add to safe senders list January 13, 2016 Campaign Daily Fix

Latest news Lynx launches major rebrand aimed at slightly older, more sensitive men Omar Oakes Lynx, the male grooming brand, is trying to position the brand at a teenager's "older brother" as it launches a global ad. Morrisons appoints Publicis London as lead creative agency Kate Magee Morrisons has confirmed the appointment of Publicis London as its lead creative advertising agency. Advertisers lack mobile programmatic advertising understanding, says IAB research Gurjit Degun Advertisers have a lack of understanding of programmatic advertising on mobile, according to research by the Internet Advertising Bureau UK. Sainsbury's praises 'huge success' of Christmas campaign featuring Mog the cat Gideon Spanier Sainsbury's has claimed its Mog's Christmas Calamity ad has been a "huge success" with 37 million online views that helped the supermarket "trade well" during the festive period. Mini Waist garment ad banned for implying women should have 'tiny little waists' Anjana Varsani A teleshopping ad for Velform Mini Waist has been banned by the ads watchdog for implying that women desire - and should be aiming for - a smaller waist. BuzzFeed 'laundry fail' native ad banned by ASA Anjana Varsani A BuzzFeed article about Dylon, the clothes dye brand, has been banned by the ads watchdog for not being clearly identifiable as an advertorial. DMGT chief executive Martin Morgan to retire Gurjit Degun Martin Morgan, the chief executive at the Daily Mail and General Trust, is to retire at the end of the year. Lord Burns: "No financial reason" to privatise Channel 4 Maisie McCabe Lord Burns, the outgoing chairman of Channel 4, has said he can see "no financial reason" to privatise the broadcaster. The end of false recognitions Amir Kassaei You'll be seeing less work from DDB at award shows in 2016. Here's why. Weetabix hands digital and CRM business to The Real Adventure Anjana Varsani Weetabix Food Company, the maker of Weetabix and Alpen cereal brands, has appointed The Real Adventure Unlimited as its first digital and customer relationship management agency. British Red Cross picks Zone for digital brief Anjana Varsani The British Red Cross has chosen Zone as its digital agency after a competitive pitch. Prostate Cancer UK appoints BBH London Kate Magee Prostate Cancer UK has appointed Bartle Bogle Hegarty to create a long-term campaign to promote the charity and its work. Starcom Mediavest Group's Lars Glenne joins DigitasLBi Gurjit Degun Lars Glenne, the digital strategy director at Starcom Mediavest Group, has joined DigitasLBi in the new role of head of media strategy. The Work Heineken "moderate drinkers wanted" by Publicis Italy Heineken is pinning its hopes on the influence of women to get men to drink moderately. Aldi "January challenge" by McCann Manchester Aldi's latest TV ad by McCann Manchester features a host of the Team GB Olympic hopefuls who are being sponsored by the German supermarket. Editor's pick The year ahead for social media Jim Coleman Jim Coleman offers three considerations for those looking to create socially led, shareable campaigns that are powered by people. The year ahead for television Richard Oliver There is much to look forward to over the next 12 months, but the spectre of a Channel 4 sell-off is hanging over the medium, Richard Oliver writes. Revcontent acquires ContentClick to "reimagine native advertising" Presented by Revcontent Native and content recommendation network Revcontent has announced its acquisition of European counterpart ContentClick Also in the news R/GA London appoints Kelly Wright to executive client services director role Gurjit Degun Kelly Wright, a former managing director at Fold7 and Iris Amsterdam, has joined R/GA London as executive client services director. MediaCom to use webcam tech to measure emotional response to video ads Michelle Perrett MediaCom says it will be able to use Realeyes' measurement technology to improve the quality and placement of its video ads. Creative ads keep Aldi and Lidl ahead of John Lewis on BrandIndex rankings Shona Ghosh Discounters Aldi and Lidl have topped YouGov's BrandIndex rankings for the second year running, boosted by nimble and creative advertising. What does Cannes Lions' shift to an Entertainment category mean? Iain Matthews As Cannes Lions announces a noticeable award category change for 2016, changing Branded Content & Entertainment to the simpler Entertainment category, what does the shift mean? Campaign Jobs Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Junior Resource Manager - Creative agency, up to £30K + fantastic benefits up to £30K + fantastic benefits Story Recruitment, London (Central), London (Greater) Senior Account Manager £38000 - £42000 per annum + benefits The Great & The Good, London See all jobs

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