Wednesday, 27 January 2016

Kendall Jenner and Instagram refresh 'mycalvins' campaign; Apple's iPhone sales flat; TV events and eBay's ‘couch commerce’

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Brand Republlic
Digital PM brought to you by The Wall 27th January
 
Apple's iPhone sales flat for first time in history of flagship smartphone

Apple's iPhone sales flat for first time in history of flagship smartphone

27 January 16, Ben Bold

Apple may have hit peak iPhone after sales stagnated for the first time in the company's history, with analysts suggesting the flagship device may have hit a downward trajectory.

 
Kendall Jenner and Instagram refresh 'mycalvins' campaign

Kendall Jenner and Instagram refresh 'mycalvins' campaign

27 January 16, Daniel Farey-Jones

The latest push in Calvin Klein's 'mycalvins' work is off to a powerful start with more than 800,000 likes within 16 hours for model Kendall Jenner's Instagram video featuring shots from her work for the... read more

 
One in ten people signed up to ad blockers last quarter

One in ten people signed up to ad blockers last quarter

27 January 16, Daniel Farey-Jones

A tenth of all adult computer users downloaded an ad blocker at the end of last year, according to an international survey of more than 50,000 people by GlobalWebIndex.

 
Watch: #WomenNotObjects campaign highlights brands' sexist marcoms

Watch: #WomenNotObjects campaign highlights brands' sexist marcoms

27 January 16, Khidr Suleman

The creative agency Badger & Winters has released a video showcasing examples of marcoms activity that objectifies women - and is pledging to stop doing this in its own work.

 
Weve names Pearman as commercial director

Weve names Pearman as commercial director

27 January 16, Gurjit Degun

Tom Pearman, a sales director at Weve, O2's mobile arm, has become the commercial director.

 
UK creative industries worth £84.1 billion to UK economy

UK creative industries worth £84.1 billion to UK economy

26 January 16, Gurjit Degun

Nicola Mendelsohn, the vice president for EMEA at Facebook, has welcomed figures from the government showing that the UK creative industries are worth £84.1 billion to the UK economy.

 
MS Society picks Arthur London and Code Computerlove for brand and digital work

MS Society picks Arthur London and Code Computerlove for brand and digital work

26 January 16, Gurjit Degun

The MS Society, the not-for-profit organisation, has appointed Arthur London and Code Computerlove to handle brand positioning and digital transformation work, respectively.

 
 
27 January 16
TV events offer ways for eBay to tap into 'couch commerce'

While digital advertising has transformed the way marketers relate to their audiences, these learnings and insights can be applied to both digital and non-digital environments. TV, for instance, has...

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27 January 16
The Daily Poke: JW Anderson fashion show and Grindr hook up

Forget front row seats at the catwalk. Menswear and womenswear designer JW Anderson is giving exclusive access for his autumn/winter 2016 show to users of the social networking app for gay men Grindr...

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27 January 16
Basic media disciplines to drive marketing

Consumers' ongoing love affair with their smartphones, tablets and other devices has created a contradiction. Device ubiquity and always on connectivity has made the potential to reach people relatively...

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