Tuesday, 26 January 2016

Children spend more time online than watching TV; McDonald's to roll out table service; Leo Burnett most shortlisted agency in MAA Best Awards

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Daily News 26th January
 
Children spend more time online than watching TV

Children spend more time online than watching TV

26 January 16, Susan Billinge

Children and young adults aged five- to 16-years-old use the internet for an average of three hours a day and watch TV for 2.1 hours, according to the 2016 Childwise Monitor.

 
McDonald's to roll out table service at 400 UK restaurants... and more

McDonald's to roll out table service at 400 UK restaurants... and more

26 January 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Leo Burnett most shortlisted agency in revamped MAA Best Awards

Leo Burnett most shortlisted agency in revamped MAA Best Awards

26 January 16, Omar Oakes

Leo Burnett boasts the most entries among the shortlists for this year's 2016 Best Awards, organised by the Marketing Agencies Association.

 
Bob Wootton to leave ISBA after 20 years

Bob Wootton to leave ISBA after 20 years

25 January 16, Omar Oakes

Bob Wootton is stepping down as director of advertising and media at ISBA after 20 years in the job.

 
Kitcatt Nohr co-founder Jeremy Shaw dies

Kitcatt Nohr co-founder Jeremy Shaw dies

25 January 16, John Tylee

Jeremy Shaw, a founding partner of Kitcatt Nohr Alexander Shaw, one of the UK's most successful integrated agencies of the past decade, has died of cancer aged 65.

 
Amazon's rumoured Ocado talks show growing ambition for AmazonFresh

Amazon's rumoured Ocado talks show growing ambition for AmazonFresh

25 January 16, Ben Bold

Reports surfaced last week that Amazon was in secret talks with grocery delivery service Ocado. Does the speculation foreshadow an imminent UK launch AmazonFresh?

 
For its first national ads, the Y focuses on community mission

For its first national ads, the Y focuses on community mission

25 January 16, Douglas Quenqua

Droga5 produces two somber spots that remind Americans the Y is more than a cheap gym and pool

 
Advertising Week Europe hires Bauer Media's Eaves as first UK director

Advertising Week Europe hires Bauer Media's Eaves as first UK director

25 January 16, Gideon Spanier

Advertising Week Europe has hired Rebecca Eaves from Bauer Media to be the ad festival's first UK director.

 
Will blockchain or Beyoncé change the world?

Will blockchain or Beyoncé change the world?

25 January 16, Peter Wells

Blockchain was only invented in 2008, starting off as technology to underpin the cryptocurrency bitcoin, but it's rapidly becoming famous, writes Peter Wells, associate at the Open Data Institute.

 
Why WhatsApp's brand plans will revolutionise mobile marketing

Why WhatsApp's brand plans will revolutionise mobile marketing

25 January 16, Matthew Chapman

WhatsApp made waves when it revealed it was dropping its subscription fee and the move is set to have significant repercussions for marketers.

 
Durex encourages couples to ditch Valentine's Day clichés

Durex encourages couples to ditch Valentine's Day clichés

25 January 16, Gurjit Degun

Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine's Day and just have sex.

 



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