Npower, easyCar, NSPCC seek agencies; Tesco launches Twitter campaign; Lead 2016 highlights

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Latest news Npower launches ad review James Swift 'Big six' energy supplier pits the incumbent McCann against four other agencies. Agencies line up for easyCar.com brief Gurjit Degun EasyCar.com is looking for an agency to handle advertising for its peer-to-peer car-rental marketplace, easyCar Club. NSPCC calls pitch for media account Gurjit Degun The NSPCC, the children's charity, is reviewing its media planning and buying requirements after rebranding last year. Tesco launches Twitter campaign Gurjit Degun Tesco, Xbox and Sky are the first brands in the UK to sign up to Promoted Moments on Twitter. Kevin Chesters joins O&M as strategy chief Kate Magee Ogilvy & Mather London has appointed Kevin Chesters as its chief strategy officer. Media shops drive adland expansion Kate Magee Media agencies drove overall advertising industry growth of 1.9 per cent in 2015, while staff numbers at creative agencies fell last year, according to the IPA's 2015 Agency Census. Saatchi & Saatchi hires Todd to lead global HSBC creative Kate Magee Saatchi & Saatchi London has appointed Hugh Todd, a creative director at Leo Burnett, to the new role of global creative director on HSBC. ITV plans more brand collaborations after knitted ad break boost Gideon Spanier ITV has claimed that its knitted ad break, featuring knitted puppets, led to increased viewer engagement and has encouraged the broadcaster to do more creative collaborations with brands. Ernest Jones owner calls creative review Omar Oakes Signet, the owner of the jewellery chains Ernest Jones, H Samuel and Leslie Davis, has called a review of its advertising requirements. Facebook ad revenue jumps 57% on strength of mobile Omar Oakes Facebook has reported a 57 per cent increase in ad revenue for the fourth quarter of 2015, driven by a surge in mobile. David Lloyd Leisure searches for creative agency Gurjit Degun David Lloyd Leisure, the company that runs health clubs and gyms across Europe, is on the hunt for a creative agency. Yakult in talks with agencies for creative brief James Swift Yakult, the probiotic dairy drink, is touting an advertising brief to agencies ahead of its 20th birthday in the UK and Germany. Grads better off as salaries increase at media agencies Gideon Spanier Media agency staff enjoyed inflation-busting salary increases last year thanks to Britain's booming advertising market and strong demand for younger employees with digital and social expertise. Bank of England picks MullenLowe to launch UK's first plastic bank notes Omar Oakes The Bank of England has appointed MullenLowe London to create an integrated ad campaign to launch the UK's first plastic bank notes. Editor's pick First class but no degree James Swift Hiring identikit graduates from the same small pool is a problem just like the lack of ethnic or gender diversity - it limits ideas. Three senior adlanders who did not go to university talk to James Swift about their experiences. Time to remind ourselves that creativity is special Claire Beale A researcher with a big brain told me the other day that the word "creative" is becoming toxic. The Work Nike "Margot vs Lily" by Wieden & Kennedy Nike is branching into long-form content to target millennial women. Kit Kat "the break off" by J Walter Thompson Working Brits aren't getting enough breaks, according to research commissioned by Kit Kat. Haribo Starmix "platform princess" by Quiet Storm Haribo is heading back to TV screens with two new executions of its 'kids voices' ads. Data and disruption Presented by Campaign & Exterion Media Some of the biggest names in UK media discuss how effective and creative use of data is shaping media of the future.     Lead 2016 Jamie Oliver calls for brands to be more experimental to tackle obesity Gurjit Degun The biggest challenge in fighting childhood obesity is with clients, Jamie Oliver told the Advertising Association's Lead 2016 conference today. Conservative MP speaks out against 'Trumpification of advertising' Kate Magee The Conservative MP Caroline Nokes has criticised "the Trumpification of advertising" at today's Advertising Association's conference Lead 2016. James Murphy: ad agencies are not paid advocates Gurjit Degun Ad agencies should not view themselves as paid advocates and should take responsibility for their actions, James Murphy, the chief executive at Adam & Eve/DDB has said. Information Commissioner warns brands: customers will walk away over data breaches Omar Oakes Brands face the wrath of consumers if they do not take proper measures to protect their data, the Information Commissioner has warned the advertising industry. Also in the news D&AD releases heist movie James Swift D&AD has released a film about its stunt to remind people of the value of its awards - by stealing creatives' pencils. Daily Mail publisher sees ad revenues fall 12% Gideon Spanier The publisher of the Daily Mail has seen ad revenues fall 12 per cent since Christmas and is hiking its print cover price for the first time in three years. VCCP Kin brings on McPartland as creative director Brittaney Kiefer VCCP Kin, the content and social media division of VCCP, has hired Dermot McPartland as a creative director. Grey bolsters creative department with four senior hires Kate Magee Grey London has hired two senior gold Lion-winning creative teams. St Luke's scoops Aunt Bessie's £10m ad account James Swift Aunt Bessie's, the frozen-food brand, has appointed St Luke's to its £10 million advertising account after a pitch process. AKQA selects Wayne Deakin for ECD role Wayne Deakin, a former executive creative director at Engine, has joined AKQA in the same position. Tribal Worldwide picks up UX brief for Avios Avios, the travel rewards scheme, has hired Tribal Worldwide to handle customer experience activity after a competitive pitch. FCB Inferno hires Ayers from VCCP head of TV James Swift FCB Inferno has hired Jason Ayers, a former senior executive producer at VCCP, as its head of TV. Campaign Jobs Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater) SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) See all jobs

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