BBH hires planning chiefs, Sony moves global media business, Facebook's tax avoidance

view in web browser add to safe senders list December 04, 2015 The Campaign Fix

Latest news BBH promotes English and Lion to joint heads of planning Kate Magee Bartle Bogle Hegarty has promoted Lilli English and Will Lion to be its new joint heads of planning. Sony shifts bulk of global media into MediaCom Omar Oakes Sony has moved the bulk of its global media into MediaCom following a competitive pitch, it is understood. Facebook paid 3.6% tax on profits outside of US last year Gideon Spanier Facebook paid a tax rate of just 3.6 per cent on profits outside America last year thanks to its offshore tax avoidance, accounts show. Chime appoints Paul Walsh as chairman Gideon Spanier Chime, the communications group that owns VCCP, has appointed Paul Walsh, the former chief executive of Diageo, as the company's chairman. James Murdoch returns as chairman of Sky Gideon Spanier James Murdoch has made a highly symbolic return as chairman of Sky, four years after quitting in the wake of strong criticism from Ofcom and some MPs over his handling of the phone-hacking scandal. Radiocentre hires Lucky Generals to boost ad sales James Swift Radiocentre has asked Lucky Generals to create a campaign boosting radio's standing among advertisers and agencies. Zaid Al-Zaidy: The diversity prize is a great one but are you ready for it? Zaid Al-Zaidy The lack of diversity in our industry is a little like global warming, says the former chief executive of McCann London. Campaign Viral Chart: Pokémon's Super Bowl ad is most-shared Brittaney Kiefer Pokémon's Super Bowl ad topped our Viral Chart this week. Judges named for Thinkbox TV planning awards Staff Unilever, easyJet, Disney and Warner Bros. marketers will be among the judges for this year's TV Planning Awards. Jolly Green Giant goes to Deutsch NY for 'reinvention' Douglas Quenqua IPG shop will bring back one of advertising's most iconic mascots as B&G Foods doubles marketing spending on the brand Lord Browne tells adland it's harder than ever to win consumers' trust Omar Oakes Most corporate communications are not believable, according to Lord Browne, the former chief executive of BP. The Work Diesel "intimates" by Spring Diesel found a novel way to ensure its spring/summer underwear campaign got coverage beyond paid media - by telling the world it was advertising on porn websites. CAFOD "lost family portraits" by M&C Saatchi M&C Saatchi commissioned a photographer to take family portraits showing the losses suffered by Syrian Refugees as part of a campaign for the Catholic Aid Agency for England and Wales. Editor's pick Gunn Report 2015: UK celebrates strong showing Donald Gunn It was a great 2015 for BBDO New York and Leo Burnett Toronto. The UK can also celebrate a strong performance, Donald Gunn writes. Sky bets on power of advertising in TV war Gideon Spanier Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks to Gideon Spanier. Pure TV brilliance from Warburtons Presented by Marketing & Thinkbox The latest winner of the Thinkboxes Awards for TV ad creativity.     Also in the news Four brands that should follow Barbie's lead I-Hsien Sherwood If Barbie can handle a diverse redesign, anyone can Virgin Holidays' Cronin: "It's social first, but you're not likely to see us on Pornhub" Rebecca Coleman Earlier this week, Rebecca Coleman visited Virgin Holidays' Dream Bigger treehouse in London to speak customer and marketing director Claire Cronin about the Dream Bigger campaign, consumer trends as we emerge from recession and a renewed focus on earned media. Burberry celebrates Chinese New Year with WeChat gifts Shona Ghosh Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year. Campaign Jobs Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater) SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) See all jobs

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