Wednesday, 20 January 2016

Welcome to 2016. Facebook just killed your website forever; Microsoft pledges $1bn to good causes; BetVictor seeks agency

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Brand Republlic
Daily News 20th January
 
Welcome to 2016. Facebook just killed your website forever

Welcome to 2016. Facebook just killed your website forever

20 January 16, Andrew Pemberton

The new year is a perfect time to start things afresh. Take stock. Make improvements. But it'll take more than a few nips and tucks to your website to get users' attention this year, says Andrew Pemberton,... read more

 
Microsoft pledges $1bn to good causes, Twitter fixes site outage, Creative England 50 revealed

Microsoft pledges $1bn to good causes, Twitter fixes site outage, Creative England 50 revealed

20 January 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
BetVictor seeks ad agency ahead of Euro 2016

BetVictor seeks ad agency ahead of Euro 2016

19 January 16, Gurjit Degun

BetVictor, the online betting site, is speaking with agencies about its advertising requirements.

 
'It's all about being human' says LinkedIn's Peter Maxmin as it hits 20m UK members

'It's all about being human' says LinkedIn's Peter Maxmin as it hits 20m UK members

20 January 16, Rebecca Coleman

As LinkedIn celebrates its 20 millionth UK member, Rebecca Coleman talks to the professional network's head of consumer marketing Peter Maxmin about the challenges and opportunities of having such a vast... read more

 
AA's biggest campaign launch ad banned by ASA

AA's biggest campaign launch ad banned by ASA

20 January 16, Omar Oakes

A TV ad which launched the AA's biggest marketing campaign in a decade has been banned after the breakdown service's rival complained about claims made in the spot.

 
E-commerce explained: know your CPA from your CPC

E-commerce explained: know your CPA from your CPC

20 January 16, Nenad Cetkovic, Lengow

The top terms to help you know your affiliate platforms from your market places, your CPA from your CPC and your webrooming from your showrooming.

 
Boots social media and vlogger drive aims to give teens a voice on wellbeing issues

Boots social media and vlogger drive aims to give teens a voice on wellbeing issues

20 January 16, Daniel Farey-Jones

Boots is planning to let teenagers use a Boots-branded Tumblr page and other marketing channels to talk about ways of helping people their age stay well in body and mind.

 
My Media Week: Piers North

My Media Week: Piers North

20 January 16, Hayley Hayes

A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales. 

 
Oreo launches animated 'Open up' global ad campaign

Oreo launches animated 'Open up' global ad campaign

19 January 16, Daniel Farey-Jones

Oreo believes that, if we begin to open ourselves up, we'll make more meaningful connections and discover that we have more in common than we think.

 
The rise and fall of Friends Reunited

The rise and fall of Friends Reunited

19 January 16, Susan Billinge

Before Facebook and Twitter there was Friends Reunited. Take a look back at the site's highs and lows, including the launch of its TV show in 2006 and its eventual closure this week.

 
Jamie Oliver to headline Lead 2016

Jamie Oliver to headline Lead 2016

19 January 16, Omar Oakes

Jamie Oliver will be the headline speaker at Lead 2016, the Advertising Association's annual leadership summit.

 



Native advertising reimagined: Revcontent and ContentClick join forces

Presented by Revcontent
Native and content recommendation network Revcontent has joined forces with European counterpart ContentClick in a bid to "reimagine native advertising"



 
 
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