Wednesday, 20 January 2016

Boots kicks off vlogger drive; Facebook just killed your website forever; The 25 most used internet passwords

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Brand Republlic
Digital PM brought to you by The Wall 20th January
 
Boots social media and vlogger drive aims to give teens a voice on wellbeing issues

Boots social media and vlogger drive aims to give teens a voice on wellbeing issues

20 January 16, Daniel Farey-Jones

Boots is planning to let teenagers use a Boots-branded Tumblr page and other marketing channels to talk about ways of helping people their age stay well in body and mind.

 
Welcome to 2016. Facebook just killed your website forever

Welcome to 2016. Facebook just killed your website forever

20 January 16, Andrew Pemberton

The new year is a perfect time to start things afresh. Take stock. Make improvements. But it'll take more than a few nips and tucks to your website to get users' attention this year, says Andrew Pemberton,... read more

 
The 25 most used internet passwords: 123456 leads the way

The 25 most used internet passwords: 123456 leads the way

20 January 16, Susan Billinge

123456 and Password take the top spots in SplashData's annual list of the 25 most common internet passwords - or the "worst passwords" you could possibly choose to protect your data.

 
Microsoft pledges $1bn to good causes, Twitter fixes site outage, Creative England 50 revealed

Microsoft pledges $1bn to good causes, Twitter fixes site outage, Creative England 50 revealed

20 January 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Intel ditches PC component image with 'Experience amazing' platform

Intel ditches PC component image with 'Experience amazing' platform

20 January 16, Ben Bold

Intel has unveiled a new brand campaign using the slogan 'Experience amazing' and featuring content produced by an array of YouTubers, designers, artists and choreographers.

 
E-commerce explained: know your CPA from your CPC

E-commerce explained: know your CPA from your CPC

20 January 16, Nenad Cetkovic, Lengow

The top terms to help you know your affiliate platforms from your market places, your CPA from your CPC and your webrooming from your showrooming.

 
 
20 January 16
How 5 retailers are encouraging mobile sales

Smartphone use is on the rise, but there still remains a gap when it comes to buyers committing to a purchase on their mobile devices. Most customers prefer to use them for product discovery and customer...

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20 January 16
Avoid 'infobesity' and go on a data diet

There's little doubt in my mind that the data revolution will continue to gather pace this year and brands need to be ready to try and keep up. Consumers are creating more data on a daily basis than ever...

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20 January 16
How Lego made the most of moments in 2015 and what marketers can learn

After an extraordinary surge in demand, Lego announced last Autumn that they may 'not be able to deliver all customers' orders in the remainder of the year'. The Danish company, which in 2014 overtook...

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20 January 16
The Daily Poke: Kitchens that think for you

Whirlpool are creating a storm in the kitchen with their Interactive Kitchen of the Future, showcased at CES 2016. The smart backsplash and countertop can adjust to everyday life situations, letting...

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