Media AM - Sky bets on power of advertising in TV war, NSPCC calls pitch for media

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28th January 2016

Sky bets on power of advertising in TV war Despite its rivalry with other pay-TV companies and streaming services, the UK's biggest advertiser clearly still believes in the TV set's role in the home. Its marketing chief, Stephen van Rooyen, talks to Gideon Spanier. NSPCC calls pitch for media account The NSPCC, the children's charity, is reviewing its media planning and buying requirements after rebranding last year. Daily Mail publisher sees ad revenues fall 12% The publisher of the Daily Mail has seen ad revenues fall 12 per cent since Christmas and is hiking its print cover price for the first time in three years. Facebook ad revenue jumps 57% on strength of mobile Facebook has reported a 57 per cent increase in ad revenue for the fourth quarter of 2015, driven by a surge in mobile. Media shops drive adland expansion Media agencies drove overall advertising industry growth of 1.9 per cent in 2015, while staff numbers at creative agencies fell last year, according to the IPA's 2015 Agency Census. ITV plans more brand collaborations after knitted ad break boost ITV has claimed that its knitted ad break, featuring knitted puppets, led to increased viewer engagement and has encouraged the broadcaster to do more creative collaborations with brands. Tesco launches Twitter campaign Tesco, Xbox and Sky are the first brands in the UK to sign up to Promoted Moments on Twitter. Grads better off as salaries increase at media agencies Media agency staff enjoyed inflation-busting salary increases last year thanks to Britain's booming advertising market and strong demand for younger employees with digital and social expertise. Information Commissioner warns brands: customers will walk away over data breaches Brands face the wrath of consumers if they do not take proper measures to protect their data, the Information Commissioner has warned the advertising industry.   Data and disruption Some of the biggest names in UK media discuss how the effective and creative use of data is shaping media of the future.  Presented by Exterion Media & Campaign Jamie Oliver calls for brands to be more experimental to tackle obesity The biggest challenge in fighting childhood obesity is with clients, Jamie Oliver told the Advertising Association's Lead 2016 conference today. Turkey of the week: ITV, Love daytime ITV's ad for its daytime schedule is this week's turkey. The buzz: Heineken promotes moderate drinkers Heineken is going after moderate drinkers in a new ad by Publicis Italy. Latest blogs My Media Week: Piers North A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales. My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Ad Operations (Digital) , Mediaforce Competitive salary, Fleet Street, London Sales Executives , Mediaforce Attractive salary package, London Conference Account Manager , Formula Won To £28k doe + uncapped comms on ALL sales, London (Central), London (Greater) Events Sponsorship Sales Manager , Formula Won To £28k doe + uncapped comms on ALL sales, London (Central), London (Greater)

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