Media AM - Channel 4 chairman appointed, How toy brands should adapt with smaller TV audiences

	View in web browser Add to safe senders list

26th January 2016

Ofcom hires easyJet deputy chair Charles Gurassa as Channel 4 chairman A City grandee who has experience of selling businesses and stock market flotations has been named by Ofcom as the new Channel 4 chairman. L'Oreal experiment finds direct videos most popular with young people Direct and intimate how-to videos are the most popular among younger viewers, an experiment by L'Oreal has found. How toy brands must adapt now children are watching less TV Targeting parents and using a cross-media approach may provide the answers, says the head of planning and strategy at Maxus UK. Bob Wootton to leave ISBA after 20 years Bob Wootton is stepping down as director of advertising and media at ISBA after 20 years in the job. Leo Burnett most shortlisted agency in revamped MAA Best Awards Leo Burnett boasts the most entries among the shortlists for this year's 2016 Best Awards, organised by the Marketing Agencies Association. Advertising Week Europe hires Bauer Media's Eaves as first UK director Advertising Week Europe has hired Rebecca Eaves from Bauer Media to be the ad festival's first UK director. Private Marketplace Deals: Setting yourself up for success As programmatic premium takes off, publishers and advertisers are turning to private marketplaces as a smart buying model. Check out our top tips for how you can make your deal transparent so that your partners share all your expectations.  Presented by OpenX Fray Bentos sponsors ITV4 with telly addict idents Fray Bentos, the Baxters food brand, is sponsoring ITV4 with idents showing a man addicted to watching TV. Guardian announces 20% cuts to stem losses The publisher of The Guardian has announced plans to cut costs by 20 per cent as it aims to break even in three years. Debrett's adds three advertising creatives to 500 'most influential' list Al MacCuish, Chris Bovill and John Allison are among the advertising media and marketing names to make it into Debrett's list of the 500 most influential people in the UK. Latest blogs My Media Week: Piers North A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales. My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Ad Operations Manager - leading mobile tech! , Ultimate Asset £28000 - £30000 per annum + bonus, West End Digital Marketing Executive - Exhibitions , tfconnect £20,000 - £21,000, London (Greater) Programmatic Sales Manager - mobile tech! , Ultimate Asset £30000 - £40000 per annum + bonus + benefits, West End Client Strategy Manager - Programmatic! , Ultimate Asset £40000 - £45000 per annum + bonus, West End

Manage Bulletins Unsubscribe