Twitter's best social campaigns of 2015; Google cleans up 780m 'bad ads'; Infographic: Search vs social adspend

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Twitter reveals insights from best social campaigns of 2015 22 January 16, Eimear Lambe Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.   Google cleaned up 780m 'bad ads' last year 22 January 16, Matthew Chapman Google disabled 780m 'bad ads' last year in its fight to clean up the online ad ecosystem, as ad blockers gain increasing traction.   Can Lynx go viral after ditching the 'Lynx Effect'? 22 January 16, Unruly Social video expert Unruly reviews the latest viral by Lynx.   Does Diesel's Pornhub foray herald a more risqué approach for brands? 22 January 16, Ben Bold Earlier this week, fashion brand Diesel devised an emoji-led campaign that unapologetically targeted adult sites Pornhub and Grindr. Does this far-from-prudish approach to marketing mark a new era for... read more   Disney awards £80,000 to Citrus Suite for family fitness app 22 January 16, Ben Bold Disney has named Liverpool-based developer Citrus Suite as the winner of its £80,000 prize to build an app that will make healthy living fun.   Campaign Viral Chart: NBA takes pole position 22 January 16, Gurjit Degun NBA's ad telling the story of a young fan was the most-shared ad this week.   YouTube supergroup covers 'Uptown Funk' for Mark Ronson and Mastercard 22 January 16, Douglas Quenqua McCann London pulls together "Priceless Surprise" to commemorate client's 18th year sponsoring the BRIT Awards   Barclays TV ad warns of online fraudsters posing as banking staff 22 January 16, Ben Bold Barclays has launched a TV ad warning consumers never to give away their passwords to bank 'staff', because they are fraudsters posing as Barclays employees.     22 January 16 Infographic: Search vs social advertising spend Spend on social advertising jumped 50% year on year in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads. Read more... read more   22 January 16 How about a set of guidelines to protect advertisers from promotional content? Guidelines are designed to protect the consumer from being hoodwinked by promotional content. So how about a set of guidelines to protect the advertiser from promotional content? Because ultimately... read more   22 January 16 WhatsApp changes will accelerate brands' use of live chat apps There's little doubt that social media advertising models have become more sophisticated. Snapchat's new ad format allows users to access longer-form video content while Twitter recently launched its... read more   22 January 16 The Daily Poke: Seeing through a different lens Microsoft are putting the future of holograms quite literally before our very eyes. After taking their mixed-reality headset, HoloLens, on tour across North America in 2015, they've opened a showroom... read more   22 January 16 Getting closer to consumers than ever before with 'atmospheric marketing' Knowing someone so well you can finish their sentences used to be a rare sign of compatibility, but it will soon become the benchmark for the depth of consumer knowledge all brands must aspire to. Read... read more                   Account Manager   £24000 - £28000 per annum Michael Page Digital, Birmingham   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Head of Brand   competitive Durham University, Durham   HEAD OF CREATIVE OPERATIONS   Competitive Sky Betting & Gaming, Leeds, West Yorkshire   Content Manager - Audi   £41,900 - £67,200 Audi, Milton Keynes, Buckinghamshire   Head of Marketing - (12 Month Maternity Cover)   £61,615 - £70,859 Department for Transport, London (Central), London (Greater)   Campaign Project Manager   Competitive salary British Airways, London Heathrow   Marketing Executive   Competitive + Benefits Wordwave International Ltd, London (Central), London (Greater)   Senior Device Account Manager   Competitive + benefits EE, London   Strategy Director   Up to £90K + bonus, health, pension Rare Selection, Central London               See all jobs

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