Durex says to ditch clichés on Valentine's Day, Guardian makes cuts, MullenLowe unveils Challenger Octopus

view in web browser add to safe senders list January 25, 2016 Campaign Daily Fix

Latest news Durex encourages couples to ditch Valentine's Day clichés Gurjit Degun Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine's Day and just have sex. Guardian announces 20% cuts to stem losses Omar Oakes The publisher of The Guardian has announced plans to cut costs by 20 per cent as it aims to break even in three years. MullenLowe Group unveils the Challenger Octopus Omar Oakes MullenLowe Group has unveiled a new corporate logo as part of the rebranding of the IPG network's regional agencies - an octopus with boxing gloves. Sunshine launches BBC Three online transition campaign James Swift Sunshine has collaborated with the writers of People Just Do Nothing for the campaign telling audiences about BBC Three's transition from TV to online. Debrett's adds three advertising creatives to 500 'most influential' list Omar Oakes Al MacCuish, Chris Bovill and John Allison are among the advertising media and marketing names to make it into Debrett's list of the 500 most influential people in the UK. Karmarama hires MEC's Toward for new content role James Swift Karmarama has hired MEC's Jamie Toward as its first managing partner for content. iProspect's Chris Whitelaw named EMEA president and global commercial director Gurjit Degun Chris Whitelaw, the chief executive at iProspect UK, has been promoted to EMEA president and global commercial director of the agency's global team. Advertising Week Europe hires Bauer Media's Eaves as first UK director Gideon Spanier Advertising Week Europe has hired Rebecca Eaves from Bauer Media to be the ad festival's first UK director. Britvic appoints 101 for Drench creative account Omar Oakes Drench, the Britvic drink brand, has appointed 101 as its creative agency after a competitive pitch. Sky invests $10m in programmatic ad tech specialist DataXu Omar Oakes Sky has invested $10 million (£7.0 million) in DataXu, a Boston-based software company that specialises in programmatic ad tech. Isobel wins Kelly's of Cornwall ad account Gurjit Degun Kelly's of Cornwall, the ice cream brand owned by R&R Ice Cream, has taken on Isobel to handle its ad account after a competitive pitch process. Google cleaned up 780m 'bad ads' last year Matthew Chapman Google disabled 780m 'bad ads' last year in its fight to clean up the online ad ecosystem, as ad blockers gain increasing traction. The Work MasterCard "priceless surprises" by McCann London McCann London pulls together "Priceless Surprise" to commemorate client's 18th year sponsoring the BRIT Awards WaterAid "hope locker" by Proximity London Proximity has created a piece of kit that fits inside swimming-pool lockers and prompts users to donate their £1 deposit to WaterAid. Arla Lactofree "picnic" by Creature "Liberty! Equality! Lactofree!", yells General Le Che, Arla Lactofree's new revolutionist spokesman from his monster milk float in Creature's first ad for the brand. Editor's pick Does adland need an awards rethink? In vowing to slash the number of awards shows DDB will enter this year, is Amir Kassaei out to prove a point or merely grab attention? Cinema sales live up to their blockbuster billing Gideon Spanier Digitising cinema screens and sales has reinvigorated a niche ad medium, but the sector can still grow, Gideon Spanier says. The November/ December Thinkboxes Awards for TV Ad Creativity Shortlist Presented by Thinkbox The latest shortlist features inspiring work from Currys PC World, John Lewis, KFC, Sainsbury's and Warburtons. Who will get the academy's vote?   Also in the news Why WhatsApp's brand plans will revolutionise mobile marketing Matthew Chapman WhatsApp made waves when it revealed it was dropping its subscription fee and the move is set to have significant repercussions for marketers. Google creates interactive tour of Mont Blanc Daniel Farey-Jones Google has released a special feature in Google Maps that allows users to see and hear about activities such as ice climbing, extreme skiing and running on Western Europe's highest mountain. New cheeky Nando's look draws on South African roots Matthew Chapman Nando's has drawn inspiration from its South African roots for a new visual identity featuring vibrant colours and patterns. Campaign Jobs SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000