Friday, 29 January 2016

Media AM - Sony moves its global media account, James Murdoch returns as Sky chairman

Media AM Bulletin

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Media AM Bulletin
29th January 2016
Sony shifts bulk of global media into MediaCom
Sony shifts bulk of global media into MediaCom
Sony has moved the bulk of its global media into MediaCom following a competitive pitch, it is understood.
James Murdoch returns as chairman of Sky
James Murdoch returns as chairman of Sky
James Murdoch has made a highly symbolic return as chairman of Sky, four years after quitting in the wake of strong criticism from Ofcom and some MPs over his handling of the phone-hacking scandal.
Facebook paid 3.6% tax on profits outside of US last year
Facebook paid 3.6% tax on profits outside of US last year
Facebook paid a tax rate of just 3.6 per cent on profits outside America last year thanks to its offshore tax avoidance, accounts show.
Do media owners deserve more credit for being creative?
Do media owners deserve more credit for being creative?
Broadcasters and publishers are taking a more proactive approach to engaging with brands, Gideon Spanier writes.
My Media Week: Karl Weaver
My Media Week: Karl Weaver

From tapas overload with Carat’s new global chief to an acquisition opportunity, we join Karl Weaver, the chief executive of Dentsu Aegis Network’s marketing effectiveness arm, Data2Decisions.

Media agnostics, you're committing blasphemy
Media agnostics, you're committing blasphemy
Nick Baughan takes aim at an emerging trend that is threatening to undermine the influence of media agencies.
 
  Data and disruption Some of the biggest names in UK media discuss how the effective and creative use of data is shaping media of the future. 
Presented by Exterion Media & Campaign
 
Radiocentre hires Lucky Generals to boost ad sales
Radiocentre hires Lucky Generals to boost ad sales
Radiocentre has asked Lucky Generals to create a campaign boosting radio's standing among advertisers and agencies.
Lord Browne tells adland it's harder than ever to win consumers' trust
Lord Browne tells adland it's harder than ever to win consumers' trust
Most corporate communications are not believable, according to Lord Browne, the former chief executive of BP.
Information Commissioner warns brands: customers will walk away over data breaches
Information Commissioner warns brands: customers will walk away over data breaches
Brands face the wrath of consumers if they do not take proper measures to protect their data, the Information Commissioner has warned the advertising industry.
Latest blogs
My Media Week: Piers North
My Media Week: Piers North

A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales.

My Media Week: Anna Hickey
My Media Week: Anna Hickey

It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy.

How CES will affect media
How CES will affect media
While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news.
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