Wednesday 6 January 2016

Samsung's grocery-shopping fridge unveiled at CES; plus, brands and gamers, Twitter moots 10,000 character limit, Under Armour’s Healthbox wearables, and more

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Brand Republlic
Digital PM brought to you by The Wall 6th January
 
CES 2016: Samsung's grocery-shopping fridge, Ford's talking cars and Apple Watch imitators

CES 2016: Samsung's grocery-shopping fridge, Ford's talking cars and Apple Watch imitators

06 January 16, Ben Bold

Yesterday (5 January) saw the post-festivity blues lift for the world's technophiles, when global geek-fest the Consumer Electronics Show (CES) 2016 opened its doors for business.

 
 
06 January 16
Dawn of the millennial gamer and how not to brand fail

In 30 years, gaming has become the fourth biggest entertainment industry on the planet – outselling even movies and music. Gaming bean counter NewZoo evaluates the market at $91.5 billion in 2015...

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06 January 16
The need for creativity in the programmatic age

Creativity is at the heart of good advertising, but with programmatic trading growing at average rates of 15% per quarter in the UK and 291% during the past 12 months throughout Europe, is the automated...

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06 January 16
The Daily Poke: A different retail therapy

Serene, mellow, freespirited. Not necessarily words you would associate with a shopping experience. But the Department Store for the Mind is a retail experience that calms things by putting empathy at...

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Breakfast briefing: Twitter moots 10,000 character limit, VW apologises for 'dieselgate' and unveils electric cars

Breakfast briefing: Twitter moots 10,000 character limit, VW apologises for 'dieselgate' and unveils electric cars

06 January 16, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Under Armour's Healthbox wearables will come to the UK in June

Under Armour's Healthbox wearables will come to the UK in June

05 January 16, Shona Ghosh

Under Armour is pushing forward in fitness wearables, launching a family of devices under a new sub-brand called Healthbox.

 
Intel teams up with Red Bull and ESPN to harness real-time sports data

Intel teams up with Red Bull and ESPN to harness real-time sports data

06 January 16, Matthew Chapman

Intel is working with Red Bull and ESPN to harness real-time data from athletes' performances to create a richer viewing experience for fans.

 
Tesco follows John Lewis as it begins to charge for click-and-collect

Tesco follows John Lewis as it begins to charge for click-and-collect

06 January 16, Matthew Chapman

Tesco is following in the footsteps of John Lewis by beginning to charge customers for click-and-collect orders.

 
Gimmick or game changer? Digital trend predictions for 2016

Gimmick or game changer? Digital trend predictions for 2016

06 January 16, Damian Blackden

Maxus Global's chief strategy officer predicts the digital trends emerging from the Consumer Electronics Show that will make an immediate impact.

 
Mark Zuckerberg's AI butler and the death of irrational thought

Mark Zuckerberg's AI butler and the death of irrational thought

06 January 16, Tim Hipperson

What happens when machines make all the decisions for us, asks Tim Hipperson, CEO of Morph.

 
1XL teams with Polar for tailored native ads

1XL teams with Polar for tailored native ads

06 January 16, Gurjit Degun

1XL, the publisher collaboration, has partnered with Polar, the web publishing company, for its tailored native advertising needs.

 
How CES will affect media

How CES will affect media

06 January 16, Thomas Laranjo

While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news.

 
 
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