This week's top features and opinions: Diversity is crucial to industry's future, In defence of awards, Christmas ad judgment day

view in web browser add to safe senders list January 24, 2016 Campaign Sunday Best

This week's top features and opinions This is adland '16: Part two: Ethnicity Kate Magee In part two of our report with the IPA on diversity in adland, we uncover the ethnic make-up of the biggest IPA member agencies. In defence of industry awards: a response to Amir Kassaei Tim Lindsay and Andy Sandoz D&AD's leaders counter Amir Kassaei's suggestion that DDB will produce less awards submissions in order to stop what he has called "madness". Christmas advertising: judgment day Russ Lidstone The trading figures for the festive season are in. After all the fanfare and investment in Christmas advertising campaigns, how did the UK's top retailers perform? Russ Lidstone investigates. Exclude me in: Dave Dye on making people feel special Dave Dye 'Exclusive' is increasingly seen as a dirty word in advertising, but it might be time to rethink that, says J Walter Thompson's Dave Dye. The age of nastiness is over for agencies, says Creativebrief MD Charlie Carpenter In advertising, being nice no longer means finishing last, explains the Creativebrief managing director, Charlie Carpenter. Commercial strategy at The Guardian under fire Gideon Spanier Reliance on digital ads and a tepid membership scheme are just two issues that need addressing, Gideon Spanier writes. We can do more to secure the future health of adland Claire Beale Two subjects dominate this week - wildly different but both important to secure the industry's future health. Does adland need an awards rethink? In vowing to slash the number of awards shows DDB will enter this year, is Amir Kassaei out to prove a point or merely grab attention? Why the 'D' word is redundant Alex Hesz Our world is immersed in digital - it's time job titles drop this word. Cinema sales live up to their blockbuster billing Gideon Spanier Digitising cinema screens and sales has reinvigorated a niche ad medium, but the sector can still grow, Gideon Spanier says. A view from Dave Trott: Clue tip Dave Trott In 2007, a young policewoman was killed in Germany. M&C Saatchi puts its loyalty scheme to the test Maisie McCabe At the Victoria and Albert Museum in June last year, Maurice Saatchi told a story about a cold, wet winter night 20 years earlier. Bosses are leaving ITV with recipe for success Gideon Spanier Most of us would be happy to leave a job knowing that the company was in a better state than when we started. Do agencies invest enough in start-ups? Gideon Spanier Combining one party's deep pockets with the other's entrepreneurial bent makes sense, Gideon Spanier writes. Terms and conditions, we're coming to get you Siobhan Kenny Siobhan Kenny is taking her fight against those notorious garbled warnings in radio ads to Europe, but needs your help. History of advertising: No 159: Ray Rubicam's Steinway ads "Our job is to resist the usual," Ray Rubicam once said. On the Campaign couch: How do I restore my agency's morale? Jeremy Bullmore I let our holding company move the agency I'm chief executive of into a new building but it's really soulless and our staff find it really uninspiring. Diary: The show must go on The Guardian may have burnt through £70 million in cash in the current financial year but the good times aren't over. Why we're loving: Maxus' John Maloney organises charity fight night Maloney recently organised a media "fight night" - a white-collar boxing event where top industry professionals faced each other in the ring. The event raised more than £100,000 for the Head & Neck Cancer Foundation, of which Maloney is a trustee. Campaign Jobs SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) See all jobs

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